Case Study

 

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​The first campaign by BAAS DIGITAL, which is already live, focuses on the launch of MOACONCEPT’s new FW23/24 collection with the central message “Join the Change – Make a difference.” The campaign aims to encourage socially and environmentally conscious consumers to choose the brand that takes action for these issues. The campaign operates on two levels: creating awareness for the new collection and the recycling philosophy of the sneakers, as well as optimizing for maximum conversions. The campaign was launched on Meta and Google platforms, and future communication steps, including 360° activations, are already being planned. The campaign is currently running in Italy and is expected to expand to other countries, too.

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​​Our strategy is an ongoing three-stage process. First, we identify a commercial opportunity through careful analysis of data, patterns and channels. Next, we bring this opportunity to life with a creative, budget-friendly campaign designed to spark engagement or conversions. Finally, we meticulously evaluate the campaign’s performance, determining if it’s ready for scale-up based on tangible results. It’s a cycle of continuous improvement, fostering both creativity and strategic decision-making.​

By crafting catchy concepts like “Lock the Discount; not your car”, “All the little things you forgot to pack” and “Come rain or shine”, the campaigns encourage Anytime’s clients to engage and direct them to the relevant landing pages. The result is a boost in engagement and conversions that’s positively impacting Anytime’s bottom line.

​​In addition, we’re harnessing the power of new social media tools like Meta’s Advantage Plus. Our objective is straightforward: expand reach and target new audiences with the help of Meta’s AI technologies.​

In essence, our collaboration with Anytime is about embracing challenges, innovating solutions, and driving growth. By constantly testing new approaches to digital marketing, we strive to ensure our clients steady growth of their brand… any time!

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​For the campaign, BAAS DIGITAL developed the concept “Checked Up“, which is based on the insight that most women already perform various checks in their daily lives. The campaign aims to reframe breast screening as “just another check” that every woman should include in her schedule.​

​Visually, the campaign features a familiar check mark integrated into the slogan. The goal is to free the concept of screening from the burden of fear and encourage women to think of breast exams as a routine part of their healthcare.​

​The 360° campaign will be communicated on television, radio, social media, and outdoor media during October 2023, which is Breast Cancer Awareness Month.​

​The concept and all its creative executions are a courtesy of BAAS DIGITAL for Alma Zois, as a gesture of support for women’s fight against the disease.

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Boxyfine operates in the Luxury Packaging market, offering integrated design and manufacturing services, and using the Sharp Edges technique for Rigid Boxes, to give their packaging 90° corners and a perfect finish, and achieve an even more elevated and prestigious look and feel. The campaign, developed by BAAS DIGITAL, aims to create awareness of the possibilities offered by this new technique, as well as Boxyfine’s services.​ ​

The media strategy of the campaign, which launched in September, focuses on raising awareness among targeted B2B audiences.​

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