Together, these platforms provide travelers with access to more than 14,400 campsites across 44 countries, supported by 196,700 user reviews. Visitors can search and book the perfect campsite for their holidays, enjoying a wealth of options and information at their fingertips.​

BAAS DIGITAL has undertaken the organization’s digital strategy in Germany and the Netherlands, with the objective of strengthening brand awareness and preference, while driving booking growth.​

The comprehensive digital strategy includes:​

• Campaign Launch: With the creative concept “Go all the way”, the campaign inspires travelers to embrace the ultimate camping experience, taking full advantage of the unique benefits and services offered by the platforms.​
• Performance Advertising: Highly targeted campaigns on Google and Meta aim to maximize conversions. BAAS DIGITAL leverages Google Performance Max and Search campaigns, as well as META Advantage+ sales, to effectively reach the core audiences.​

Impressive Early Results​

Within the first two months of the campaign, BAAS DIGITAL achieved a remarkable 15x ROAS, delivering outstanding performance across Google Performance Max, Search, and META Advantage+ sales campaigns. These results once again highlight the effectiveness of the strategy and BAAS DIGITAL’s proven ability to deliver measurable results for its clients.​

The post BAAS DIGITAL: New Partnership with a Leading International Group appeared first on BAAS DIGITAL.

Following years of collaboration with leading companies across the Benelux region, BAAS DIGITAL’s Managing Director, Panagiotis Kazanis, was invited to join the International Advertising Association – Benelux Chapter. Embracing this opportunity, he gladly accepted their offer for privileged participation in the LIONS Creative MBA. In each course, our employees will have the chance to delve into the art of creativity, guided by esteemed professionals from Cannes LIONS—the organizers of the International Festival of Creativity, which celebrates the world’s best advertising campaigns.​

The program aims to teach participants how to evaluate ideas through the lens of the world’s top creative minds and craft concepts that stand out, make an impact, and drive results. The LIONS Creative MBA equips professionals in Creative and Marketing roles with the tools, techniques, and knowledge needed to inspire themselves and their teams to elevate creativity and produce the most effective and influential campaigns.​

The first course, running from January to May 2025, will feature participation from Account Managers Varvara Kotidou and Eva Lyberi, Performance Advertiser Giorgos Xanthakis, and Graphics & Motion Designer Yiannis Roussis.​

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Flamigel® is a non-prescription pharmaceutical gel for the treatment of various minor injuries, from cuts and abrasions, to burns and insect bites. It is the most well-known brand of the pharmaceutical company FLEN HEALTH, which once again trusts its digital communication to the Greek agency, continuing a long-standing, successful collaboration. ​

Specifically, with the aim of creating awareness for the product’s multiple uses, and also strengthening the audience’s connection with the brand, BAAS DIGITAL undertakes the creation of a comprehensive digital campaign that includes: ​

• A creative concept that follows a different, vibrant approach to freshen up the communication of Flamigel®. ​
• The digital strategy and implementation of a performance campaign with targeted advertisements on digital platforms and outdoor placements in strategic points through Programmatic DOOH (Digital Out of Home). ​

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“Live non-stop”: A new campaign for a more active life ​

With the central message “Live non-stop”, the new campaign is aimed at those who want to enjoy their activities without being stopped by minor injuries, presenting Flamigel® as the ideal ally, offering fast and effective relief. ​

Using the widely recognised symbol of pins on a map, in a modern and dynamic way, the campaign shows that, no matter how many stops one makes, they are always able to continue their journey and get where they want to go. With Flamigel®, every minor wound is just a small stop that always leads back to what is most important: life without limitations.

The post The new international digital campaign for Flamigel® by BAAS DIGITAL ​ appeared first on BAAS DIGITAL.

1. The company started its journey in 2011 and has come a long way since then. How did the venture start and what are the most important milestones to date?​
   We recognized early on that digital media offered “a voice for the consumer” for the first time and we were among the first in Greece to engage in social media intelligence. The knowledge we acquired and the trust we built with large companies soon led us to digital marketing. Focusing equally on quality content and the most advanced advertising techniques, we attracted large multinational companies — initially from the food and beverage sector — and ran campaigns in Greece and abroad. Our team grew quickly and expanded into more demanding sectors such as healthcare, always orienting ourselves towards innovation. To date, we have run campaigns in 45 countries across five continents. A milestone in our journey was becoming a 360° digital agency, which involved a complete rebrand to reflect who we are today.​

2. What would you say is the company’s competitive advantage? What sets it apart from the competition?​
   Our “hybrid” nature and philosophy set us apart. We believe that strong creative work only brings results if it’s supported by an equally strong media strategy. That’s why we provide both creative services and digital media buying and planning to offer our clients speed, flexibility and effectiveness. Our expertise in performance marketing for B2C and B2B communication has been recognized by clients who have found that we help them achieve better results with even the hardest to reach audiences. This is supported by our innovative methodology for conducting Brand Lift Studies, which allow us to measure the actual results of client investments and find out how campaigns are impacting brand awareness and purchase intent.

3. The company has developed into a 360° digital agency. What led you to this direction and what services exactly do you offer?
   A key feature of our agency is the constant drive to evolve. Our transformation into a 360° digital agency is based on our conviction that digital marketing shouldn’t be treated in isolation, but as part of a comprehensive communication strategy.
   Today, we offer comprehensive creative services for all digital platforms and traditional media (TV, radio, outdoor advertising), with the design of marketing and media strategies playing a central role. Our first 360° campaign for the Hellenic Association of Women with Breast Cancer was rewarded at the Indie Awards and continues for a second year. We also offer programmatic buying in digital media, connected TV and Out-Of-Home advertising in Europe and America. We have started to run influencer marketing campaigns and now also offer Generative Business Intelligence services to help our clients develop strategy using AI. We have also focused on branding and carried out brand identity design and rebranding projects.

4. Are there any collaborations and campaigns that stand out to you?
   As we value results, we would like to emphasize a few:​
   Our first international campaign for Friso Milk in Mexico achieved a 27% increase in sales and created the largest online community for baby food worldwide, which marked the beginning of our long-term collaboration with dairy giant FrieslandCampina.​
   During the pandemic, we increased awareness and sales in three countries for the brand Flamigel with the “For Every Ouch” campaign, which led to us being selected as a Meta Business Partner in Greece.​
   A highlight of our long-standing collaboration with Abbott was leading the FreeStyle Libre app to the top of the App Store and Google Play charts within a few days. ​
   Also worth mentioning is our excellent collaboration with Interamerican’s Anytime Insurance, for whom we carry out performance campaigns, and with AkzoNobel, which has entrusted us with its corporate and brand communication in over 30 countries. Additionally, we maintain strong partnerships with the pharmaceutical companies PHARMASERVE-LILLY and GEROLYMATOS International, as well as with New York College.

5. What are the challenges of working with international brands and creating work that runs in multiple countries?
   With campaigns running across Europe, Latin America, Africa and Asia, we realized that to be true professionals we had to understand the mentality and culture of these target groups and respect their cultural and religious idiosyncrasies. To ensure the quality of our creative work, we worked with selected translators and copywriters in each country to develop concepts and slogans that would resonate appropriately in the different societies. This work is more demanding than creating a domestic campaign, but because we love challenges, we have achieved our goal.​

6. What trends do you see in digital marketing, both in Greece and internationally?
   Artificial intelligence is certainly at the forefront, as platforms such as Meta and Google are already using it to optimise ads. AI is now permeating the entire production process, from design to strategy development, and we believe this will greatly help brands grow. As for the job losses that many fear, we just see AI as another tool we need to master. Those who do it faster will get ahead of the competition faster.

7. What does the immediate future hold for the company? Are there any planned steps?
   Remaining true to our motto, “The future is hybrid“, we will continue to evolve and “transform” by expanding into new areas or adapting to the needs of the changing market. However, our goal of leading our customers safely into the future will always remain the same!

The post BAAS DIGITAL presents its “hybrid” model in adbusiness magazine appeared first on BAAS DIGITAL.

The Panhellenic Association of Women with Breast Cancer “Alma Zois” envisions a world without deaths from this disease, while also striving to improve the quality of life for every woman facing it.​

The new campaign is running again this October, Breast Cancer Awareness Month, in print form on public transport and in digital form on online media. Additionally, the TV and radio spots created last year will continue to be broadcast this year.​

The campaign aims to motivate women to incorporate preventive screening for breast cancer into their lives. Through its visual approach (key visual), the campaign “speaks” to the modern woman, particularly targeting women aged 35 and older – women with diverse lives and concerns – emphasizing the importance of early diagnosis, which leads to better prognosis and more treatment options.​

The awareness campaign is funded by the net proceeds from Greece Race for the Cure®.

The post The Award-Winning 360° Campaign for “Alma Zois” Continues for the 2nd Year appeared first on BAAS DIGITAL.

Building on the digital campaign titled “You’re the head of it”, we decided to expand on the concept and take it a step further by focusing on the uniqueness of each individual with Alopecia Areata. With the tagline “Embrace your uniqueness”, we aim to remind people that real beauty comes from within and that embracing our diversity only makes us stronger!

In the campaign’s visuals, we created four distinct individuals with the help of AI and “revealed” their personalities and attitudes through colorful and playful street art graffiti.

Overall, these creatives celebrate the unique qualities and personalities of people living with Alopecia Areata.

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PEDIΟ Publishing is a renowned force in the field of scientific, academic, children, and commercial books by both Greek and foreign authors. Additionally, Ellinika Grammata, which operates as a separate imprint under PEDIΟ Publishing, has remained one of the most significant brands in the Greek publishing business since 1957. It boasts countless iconic titles across the entire spectrum of Greek publishing, including award-winning university editions, schoolbooks and aids, Greek and foreign literature, nonfiction, and children’s books.​

The campaign aims to enhance Βrand Αwareness and drive Conversions and will be communicated on the META and Google platforms.

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With the message “In Alopecia Areata, you are the head of it”, the campaign encourages individuals affected by the condition to take control of their situation and find the solution that best suits them for managing the disease.​

Focusing on the impact of Alopecia Areata on the lives and psychology of those affected, the campaign once again features personal testimonials from Dorothea Iatrou, who has lived with Alopecia Areata since she was eight years old. She has managed to positively handle her condition and take charge of her life.​

The campaign is being communicated on the Meta platforms and Programmatic DV360, where it achieved excellent results last year in creating awareness and engaging the audience.

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The Clutch Global Awards honor the best in the B2B services sector worldwide, and our inclusion as an Advertising & Marketing leader is a testament to our dedication to excellence. At BAAS DIGITAL, we continuously transform to meet new market demands, embodying our motto, “The Future is Hybrid“. Through our strategic advice, we help leading brands amplify their success and reach new heights.​

Explore our recent work and read our client testimonials on our Clutch profile.

The post BAAS DIGITAL Recognized as a 2024 Spring Champion and Global Award Winner by Clutch​ appeared first on BAAS DIGITAL.

The campaign reached millions of women through television, radio, outdoor advertising and social media, emphasizing the power of women and the value of breast cancer prevention.​

This award recognizes the dedication and creativity of our team who worked passionately on this important awareness campaign. After 13 years of international presence in the digital space, we are delighted to be recognized for the first 360° campaign we created for the Greek audience.​

We would like to thank “Alma Zois” for the trust they have placed in us and the Indie Awards for recognizing the creativity of independent agencies. We hope that the campaign maintains its momentum sensitising all women to the importance of prevention and regular breast examinations.

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