The data also reveals other supporting evidence for the impact of creative automation. Not only did the multiple creatives outperform their counterparts in terms of Purchase ROAS and the number of purchases, but they also exhibited improvements in metrics such as CTR (link click-through rate), CPC (cost per link click), and cost per purchase. The ability to generate multiple creatives with varying dimensions and elements allowed Boekenbalie to tap into new customer segments and drive better engagement, leading to a more profitable campaign.

In this case we experienced a significant performance improvement in all most important key performance indicators:

Purchases: Experienced a substantial 25.3% growth
Purchase ROAS: Witnessed a notable 22.4% upsurge
CTR (link click-through rate): Observed a 15.2% enhancement
Conversion Value: Demonstrated a remarkable 33.9% increase

Discover how Creative Automation can transform your marketing efforts and take your campaigns to the next level! Don’t wait any longer – get in contact with BAAS DIGITAL today and let us revolutionize your digital presence. Reach out to us now for a free, no-obligation consultation with our expert team and start your journey towards marketing success!

The post Supercharge Your ROAS and Purchases with Creative Automation: The Boekenbalie Case Study appeared first on BAAS DIGITAL.

Here are some reasons why:

1. Increased Efficiency: Creative automation allows businesses to create high-quality, targeted content at a faster pace, freeing up time and resources for other important tasks.
2. Better ROI: By testing and refining marketing materials in real-time through digital creative optimization, businesses can ensure that their marketing efforts are effective and maximize their ROI.
3. Competitive Advantage: In a crowded digital space, businesses that can produce high-quality content at scale and optimize it for better performance will have a distinct advantage over their competitors.

As the digital marketing landscape continues to change, it’s crucial for agencies to provide their clients with the latest technology and best practices.

At BAAS DIGITAL, we understand the importance of creative automation and digital creative optimization for the future of marketing. That’s why we have already started offering these services to our clients through one of the best platforms in the world. We are committed to helping our clients stay ahead in the digital world and achieve their business goals through strategic and innovative marketing solutions. Check the Boekenbalie case study here.

Contact us and learn more about Creative Automation.

The post Why brands need to embrace Creative Automation and Digital Creative Optimization (DCO) in their marketing strategies. appeared first on BAAS DIGITAL.

We carefully designed creative campaigns tailored to the company’s specific B2B and B2C needs. The result was a more than 43% increase in website traffic – with more than 39% first-time visitors!

After these spectacular results, in 2022, Bonusan entrusted us to develop a communication platform that would resonate across different markets and countries. And we delivered! Our creative concept “Your Better Nature” follows the company line, where our wellbeing is simply seen as a healthier, improved version of who we already are.

The campaign has already run in 4 countries.

The post BONUSAN: Global Branding Campaign Launch in 4 Countries appeared first on BAAS DIGITAL.

Programmatic DOOH advertising is an effective and cost-efficient option for Greek companies looking to promote themselves abroad without the complexity and high budgets of working with multiple media agencies per advertised country. Among the main advantages of the new service is the fact that it ensures lower costs compared to traditional advertising media while offering guaranteed results for targeted communication with the public. Remarkable indeed is the possibility to choose the appropriate advertising placement in areas and places where your target audience hangs out, such as specific shopping centres, sports facilities, public transport spots, airports, etc.

Undoubtedly, Programmatic DOOH Advertising offers countless opportunities for advertising abroad to a range of industries such as tourism enterprises, e-shops selling and shipping products abroad, and generally any company looking to export its products or expand in foreign markets.

Our Programmatic DOOH service is another step on the path of continuous development and expansion of BAAS DIGITAL to the entire spectrum of digital communication, i.e. a 360° approach to digital marketing. By bringing outdoor advertising into the digital environment, we are once again putting the motto “The Future is Hybrid” into practice.

The post OUT… standing outdoor advertising, with Programmatic DOOH (Digital Out of Home) appeared first on BAAS DIGITAL.