{"id":120230,"date":"2021-03-18T15:39:08","date_gmt":"2021-03-18T13:39:08","guid":{"rendered":"https:\/\/baasdigital.com\/about-baas\/"},"modified":"2026-03-05T13:07:39","modified_gmt":"2026-03-05T11:07:39","slug":"about-baas","status":"publish","type":"page","link":"https:\/\/baasdigital.com\/el\/about-baas\/","title":{"rendered":"BAAS About Creative"},"content":{"rendered":"

[vc_row row_height_percent=”75″ back_image=”123329″ back_position=”center bottom” parallax=”yes” overlay_alpha=”80″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ top_divider=”gradient” uncode_shortcode_id=”469185″][vc_column column_width_use_pixel=”yes” position_vertical=”middle” align_horizontal=”align_center” gutter_size=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ column_width_pixel=”1100″ uncode_shortcode_id=”141607″][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-160000″ text_transform=”uppercase” text_space=”fontspace-135905″ uncode_shortcode_id=”142526″][\/vc_custom_heading][vc_custom_heading heading_semantic=”h1″ text_font=”font-192094″ text_size=”fontsize-338686″ uncode_shortcode_id=”501524″]Digital and beyond[\/vc_custom_heading][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”155984″][vc_column column_width_percent=”100″ gutter_size=”3″ font_family=”font-136269″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”193727″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″ z_index=”0″ limit_content=””][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”2″ font_family=”font-192094″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”868609″][vc_custom_heading text_color=”color-557393″ text_font=”font-192094″ text_size=”h3″ text_weight=”500″ text_height=”fontheight-524109″ uncode_shortcode_id=”651315″ text_color_type=”uncode-palette”]How we became the digital “monsters” we are[\/vc_custom_heading][vc_column_text text_lead=”yes” uncode_shortcode_id=”145203″]<\/p>\n

\u0397 BAAS<\/strong> DIGITAL<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 360\u00b0 <\/strong>digital<\/strong> agency<\/strong> \u03bc\u03b5 \u03b5\u03be\u03b5\u03b9\u03b4\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf performance<\/strong> advertising<\/strong>, \u03c0\u03bf\u03c5 \u03b9\u03b4\u03c1\u03cd\u03b8\u03b7\u03ba\u03b5 \u03c4\u03bf 2011 \u03c3\u03c4\u03b7\u03bd \u0391\u03b8\u03ae\u03bd\u03b1\u00a0 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03ad\u03ba\u03c4\u03b7\u03c3\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ad\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf, \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03c5\u03b2\u03c1\u03b9\u03b4\u03b9\u03ba\u03ae \u03c6\u03b9\u03bb\u03bf\u03c3\u03bf\u03c6\u03af\u03b1. \u0391\u03bb\u03bb\u03ac \u03c4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc;<\/p>\n

\u0397 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03bc\u03b1\u03c2 \u201c\u03c0\u03b1\u03bd\u03c4\u03c1\u03b5\u03cd\u03b5\u03b9\u201d \u03c4\u03b7 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae <\/strong>\u03bc\u03b5 \u03c4\u03b7\u03bd \u0388\u03c1\u03b5\u03c5\u03bd\u03b1 <\/strong>\u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03a0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 <\/strong>\u03bc\u03b5 \u03c4\u03bf Media<\/strong> Buying<\/strong>. \u0388\u03c4\u03c3\u03b9, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac \u03bc\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1.<\/p>\n

\u039f\u03b9 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03c3\u03c4\u03bf digital<\/strong> marketing<\/strong> \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 social<\/strong> media<\/strong> \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 (Meta, TikTok, Google, LinkedIn, Twitter, Snapchat \u03ba.\u03bb\u03c0.). \u039c\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf Programmatic<\/strong> advertising<\/strong>, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 media \u03c4\u03b7\u03c2 BAAS DIGITAL \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03b5\u03b9\u00a0 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03b9\u03bf\u2026 \u03b4\u03c5\u03c3\u03c0\u03c1\u03cc\u03c3\u03b9\u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac<\/strong>, \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/strong> \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 conversions \u03ae, \u03c3\u03b5 \u03b1\u03c0\u03bb\u03ac \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong>! \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b1\u03bc\u03b5 \u03c4\u03bf Brand<\/strong> Effect<\/strong>, \u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03bc\u03b1\u03c2 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 Brand Lift survey \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03c1\u03ac \u03c4\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03af\u03b4\u03b9\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2<\/strong>,\u00a0 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1 \u03c4\u03bf\u03c5 sales funnel.<\/p>\n

\u0388\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03b5\u03af \u03c9\u03c2 Meta<\/strong> Business<\/strong> partner<\/strong> \u03ba\u03b1\u03b9 Google<\/strong> partner<\/strong>, \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 <\/strong>\u03b3\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b5\u03b3\u03c7\u03ce\u03c1\u03b9\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u0397 \u03b5\u03ba\u03c4\u03b5\u03c4\u03b1\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03b1\u03c2 \u03c3\u03b5 B<\/strong>2<\/strong>C<\/strong> \u03ba\u03b1\u03b9 B<\/strong>2<\/strong>B<\/strong> \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03b5 5 \u03b7\u03c0\u03b5\u03af\u03c1\u03bf\u03c5\u03c2<\/strong> \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03a4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd & \u03a0\u03bf\u03c4\u03ce\u03bd, \u03a5\u03b3\u03b5\u03af\u03b1\u03c2 & \u03a6\u03b1\u03c1\u03bc\u03ac\u03ba\u03c9\u03bd, FMCG, \u03a4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ce\u03bd & \u0392\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03c9\u03bd.<\/p>\n

\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b5\u03c3\u03b5\u03af\u03c2 \u03c4\u03bf \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc \u201c\u03c5\u03b2\u03c1\u03af\u03b4\u03b9\u03bf\u201d \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1\u03c2 \u03b5\u03bc\u03b2\u03ad\u03bb\u03b5\u03b9\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03bb\u03ad\u03b3\u03b5\u03c4\u03b1\u03b9 BAAS DIGITAL <\/strong>\u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf \u03ad\u03c0\u03b1\u03ba\u03c1\u03bf \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2! #<\/strong>TheFutureisHybrid<\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-557393″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”754352″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”120677″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-155944″ text_weight=”400″ uncode_shortcode_id=”593098″]\u0388\u03bd\u03b1 digital agency \u03bc\u03b5 360\u00b0\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”112821″][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ column_width_pixel=”900″][vc_custom_heading text_color=”color-557393″ heading_semantic=”h3″ text_font=”font-192094″ text_size=”h3″ text_weight=”500″ text_height=”fontheight-524109″ 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