{"id":120263,"date":"2025-05-19T12:45:33","date_gmt":"2025-05-19T09:45:33","guid":{"rendered":"https:\/\/baasdigital.com\/frieslandcampina-case-study\/"},"modified":"2025-11-24T10:34:57","modified_gmt":"2025-11-24T08:34:57","slug":"frieslandcampina-case-study","status":"publish","type":"post","link":"https:\/\/baasdigital.com\/el\/frieslandcampina-case-study\/","title":{"rendered":"FrieslandCampina Case Study"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-161620&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243; bottom_divider=&#8221;gradient&#8221; auto_height_device=&#8221;yes&#8221; uncode_shortcode_id=&#8221;146032&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;169834&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;236493&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-out&#8221; animation_speed=&#8221;800&#8243; parallax_intensity=&#8221;4&#8243; parallax_centered=&#8221;yes&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;205270&#8243; css=&#8221;.vc_custom_1743403330589{border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][vc_single_image media=&#8221;122457&#8243; media_width_percent=&#8221;20&#8243; uncode_shortcode_id=&#8221;125336&#8243; media_link=&#8221;url:https%3A%2F%2Fbaasdigital.com%2Fthe-hybrids%2F&#8221;][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][vc_single_image media=&#8221;122514&#8243; media_width_percent=&#8221;40&#8243; uncode_shortcode_id=&#8221;109152&#8243; el_class=&#8221;my-size&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-192094&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;300&#8243; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain-words&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; title=&#8221;&#8221; uncode_shortcode_id=&#8221;170227&#8243; el_class=&#8221;no-space-top&#8221;]Case Study[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;172584&#8243;][vc_single_image media=&#8221;122516&#8243; media_width_percent=&#8221;80&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;127147&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;449963&#8243; mobile_height=&#8221;80px&#8221;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;561108&#8243;]\u03a4\u03bf \u0396\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf[\/vc_custom_heading][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;856907&#8243;]\u0397 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c5 <strong>brand awareness<\/strong> \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c4\u03bf\u03c5 <strong>\u03b3\u03ac\u03bb\u03b1\u03ba\u03c4\u03bf\u03c2 Friso<\/strong> \u03c3\u03c4\u03bf \u039c\u03b5\u03be\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03ae\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2, \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b4\u03ce\u03c3\u03b1\u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03cc \u03bc\u03b1\u03c2 \u03b5\u03b1\u03c5\u03c4\u03cc. \u03a4\u03bf 2013, \u03bc\u03b1\u03c2 \u03b1\u03bd\u03b1\u03c4\u03ad\u03b8\u03b7\u03ba\u03b5 \u03c4\u03bf launch \u03bc\u03b9\u03b1\u03c2 <strong>digital B2C \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2<\/strong> \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 Friso &#8211; \u03c7\u03c9\u03c1\u03af\u03c2 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 &#8211; \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c4\u03b7\u03c2 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03bc\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b7 <strong>FrieslandCampina<\/strong>. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03cd\u03c3\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc 8 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2, \u03bc\u03b1\u03c2 \u03b6\u03b7\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 <strong>\u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong> \u03c4\u03bf\u03c5 brand \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 <strong>e-commerce <\/strong>\u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b1\u03bc\u03b5 \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;133375&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;122526&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;162393&#8243; media_width_pixel=&#8221;544&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;356096&#8243; css=&#8221;.vc_custom_1747634420461{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; el_class=&#8221;my-full&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;258101&#8243; css=&#8221;.vc_custom_1744395329589{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image media=&#8221;122526&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;106105&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;152598&#8243; mobile_height=&#8221;80px&#8221;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;188263&#8243;]\u0397 \u039b\u03cd\u03c3\u03b7[\/vc_custom_heading][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;416312&#8243;]\u039c\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03b5 <strong>engaging \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/strong> \u03ba\u03b1\u03b9 <strong>activations<\/strong>, \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b1\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u039c\u03b5\u03be\u03b9\u03ba\u03b1\u03bd\u03ad\u03c2 \u03bc\u03b7\u03c4\u03ad\u03c1\u03b5\u03c2 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf brand \u03c3\u03c4\u03bf &#8220;\u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03c3\u03bf\u03c5\u03bd \u03bc\u03b1\u03b6\u03af&#8221; \u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac \u03c4\u03bf\u03c5\u03c2. \u200b<\/p>\n<p>\u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b1\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b1\u03bc\u03b5<strong> \u03bc\u03b9\u03b1 performance \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1<\/strong> \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03cd\u03b1\u03b6\u03b5 Facebook \u03ba\u03b1\u03b9 Google Programmatic Buying, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 brand awareness.\u200b<\/p>\n<p><strong>T\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/strong> \u03ae\u03c4\u03b1\u03bd \u03c0\u03c1\u03c9\u03c4\u03bf\u03c6\u03b1\u03bd\u03ae \u03b3\u03b9\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc agency:\u200b<\/p>\n<p>\u039c\u03ad\u03c3\u03b1 \u03c3\u03b5 3 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd \u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03b3\u03b9\u03bd\u03b5 <strong>Success Story<\/strong> \u03c3\u03c4\u03bf <strong>Facebook for Business.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;140897&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;122521&#8243; media_width_percent=&#8221;100&#8243; 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