{"id":120269,"date":"2022-10-11T13:59:08","date_gmt":"2022-10-11T13:59:08","guid":{"rendered":"https:\/\/baasdigital.com\/programmatic-dooh-outdoor-advertising-baasdigital\/"},"modified":"2023-04-27T13:49:57","modified_gmt":"2023-04-27T13:49:57","slug":"programmatic-dooh-outdoor-advertising-baasdigital","status":"publish","type":"post","link":"https:\/\/baasdigital.com\/el\/programmatic-dooh-outdoor-advertising-baasdigital\/","title":{"rendered":"OUT\u2026standing outdoor \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03bc\u03b5 Programmatic DOOH (Digital Out of Home)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u039a\u03b1\u03c4\u03b1\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c3\u03c4\u03bf <\/span><b>outdoor advertising<\/b><span style=\"font-weight: 400;\">, \u03c0\u03c1\u03c9\u03c4\u03bf\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03be\u03b1\u03bd\u03ac \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 Digital Marketing, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03c4\u03b7 \u03bd\u03ad\u03b1, \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03bf \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 <\/span><b>Programmatic DOOH (Digital Out of Home)<\/b><span style=\"font-weight: 400;\">, \u03b3\u03b9\u03b1 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c3\u03b5 <\/span><b>\u03c5\u03c0\u03b1\u03af\u03b8\u03c1\u03b9\u03bf\u03c5\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2<\/b><span style=\"font-weight: 400;\"> \u03c3\u03b5 <\/span><b>\u0395\u03c5\u03c1\u03ce\u03c0\u03b7 <\/b><span style=\"font-weight: 400;\">\u03ba\u03b1\u03b9 <\/span><b>\u0397.\u03a0.\u0391<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To <\/span><b>Programmatic DOOH Advertising<\/b><span style=\"font-weight: 400;\"> \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03af\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b9\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd <\/span><b>\u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae <\/b><span style=\"font-weight: 400;\">\u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf <\/span><b>\u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc<\/b><span style=\"font-weight: 400;\">, \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ac budgets \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac media agencies \u03b1\u03bd\u03ac \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c7\u03ce\u03c1\u03b1. \u0391\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bd\u03ad\u03b1\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03cc\u03c4\u03b9 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 <\/span><b>\u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2<\/b><span style=\"font-weight: 400;\"> \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03b5\u03bd\u03ce \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 <\/span><b>\u03b5\u03b3\u03b3\u03c5\u03b7\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/b><span style=\"font-weight: 400;\"> \u03b3\u03b9\u03b1 <\/span><b>\u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 <\/b><span style=\"font-weight: 400;\">\u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u0391\u03be\u03b9\u03bf\u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03c4\u03b7, \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03c5 <\/span><b>placement <\/b><span style=\"font-weight: 400;\">\u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03bc\u03b9\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03ba\u03b9\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf <\/span><b>\u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c2<\/b><span style=\"font-weight: 400;\"> \u03c4\u03bf\u03c5 \u03b5\u03ba\u03ac\u03c3\u03c4\u03bf\u03c4\u03b5 brand, \u03cc\u03c0\u03c9\u03c2 \u03c0.\u03c7. \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03ad\u03bd\u03c4\u03c1\u03b1, \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u039c\u039c\u039c, \u03b1\u03b5\u03c1\u03bf\u03b4\u03c1\u03cc\u03bc\u03b9\u03b1 \u03ba.\u03ac.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b1, \u03c4\u03bf Programmatic DOOH Advertising \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 <\/span><b>\u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c4\u03b5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2<\/b><span style=\"font-weight: 400;\"> \u03c3\u03c4\u03bf <\/span><b>\u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc <\/b><span style=\"font-weight: 400;\">\u03b3\u03b9\u03b1 \u03c0\u03bb\u03ae\u03b8\u03bf\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03bb\u03ac\u03b4\u03c9\u03bd, \u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03b1 e-shops \u03bc\u03b5 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c3\u03c4\u03bf \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03be\u03ac\u03b3\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ae \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b5\u03af \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03ae \u03c4\u03b7\u03c2 \u03c3\u03b5 \u03be\u03ad\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0397 Programmatic DOOH \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03bc\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03b2\u03ae\u03bc\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c0\u03bf\u03c1\u03b5\u03af\u03b1\u03c2 <\/span><b>\u03c3\u03c5\u03bd\u03b5\u03c7\u03bf\u03cd\u03c2 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7\u03c2<\/b><span style=\"font-weight: 400;\"> \u03ba\u03b1\u03b9 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf \u03c6\u03ac\u03c3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c3\u03b5 \u03bc\u03b9\u03b1 <\/span><b>360\u00b0<\/b><span style=\"font-weight: 400;\"> \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 Digital Marketing. \u03a6\u03ad\u03c1\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd outdoor \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf digital \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b7 \u03bc\u03b9\u03b1 \u03c6\u03bf\u03c1\u03ac \u03c0\u03c1\u03ac\u03be\u03b7 \u03c4\u03bf motto \u201c<\/span><b>The Future is Hybrid<\/b><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039a\u03b1\u03c4\u03b1\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c3\u03c4\u03bf outdoor advertising, \u03c0\u03c1\u03c9\u03c4\u03bf\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03be\u03b1\u03bd\u03ac \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 Digital Marketing, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03c4\u03b7 \u03bd\u03ad\u03b1, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":120164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[189],"tags":[204,205,206,214,215,216,217],"class_list":["post-120269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-el","tag-baasdigital-el","tag-performance-advertising-el","tag-digital-marketing-el","tag-programmatic-advertising-el","tag-dooh-el","tag-programmatic-dooh-el","tag-digital-out-of-home-el"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OUT\u2026standing outdoor \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03bc\u03b5 Programmatic DOOH (Digital Out of Home) - BAAS DIGITAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/baasdigital.com\/el\/programmatic-dooh-outdoor-advertising-baasdigital\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OUT\u2026standing outdoor \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03bc\u03b5 Programmatic DOOH (Digital Out of Home) - BAAS DIGITAL\" \/>\n<meta property=\"og:description\" content=\"\u039a\u03b1\u03c4\u03b1\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c3\u03c4\u03bf outdoor advertising, \u03c0\u03c1\u03c9\u03c4\u03bf\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03be\u03b1\u03bd\u03ac \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 Digital 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