{"id":121111,"date":"2025-05-19T12:45:32","date_gmt":"2025-05-19T09:45:32","guid":{"rendered":"https:\/\/baasdigital.com\/?p=121111"},"modified":"2025-11-24T10:34:48","modified_gmt":"2025-11-24T08:34:48","slug":"bonusan-case-study","status":"publish","type":"post","link":"https:\/\/baasdigital.com\/el\/bonusan-case-study\/","title":{"rendered":"Bonusan Case Study"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-161620&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243; bottom_divider=&#8221;gradient&#8221; auto_height_device=&#8221;yes&#8221; uncode_shortcode_id=&#8221;146032&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;169834&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;236493&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-out&#8221; animation_speed=&#8221;800&#8243; parallax_intensity=&#8221;4&#8243; parallax_centered=&#8221;yes&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;205270&#8243; css=&#8221;.vc_custom_1743403330589{border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][vc_single_image media=&#8221;122459&#8243; media_width_percent=&#8221;20&#8243; uncode_shortcode_id=&#8221;142756&#8243; media_link=&#8221;url:https%3A%2F%2Fbaasdigital.com%2Fel%2Fthe-hybrids%2F&#8221;][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][vc_single_image media=&#8221;122471&#8243; media_width_percent=&#8221;60&#8243; uncode_shortcode_id=&#8221;141075&#8243; el_class=&#8221;my-size&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-192094&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;300&#8243; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain-words&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; title=&#8221;&#8221; uncode_shortcode_id=&#8221;170227&#8243; el_class=&#8221;no-space-top&#8221;]Case Study[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;172584&#8243;][vc_single_image media=&#8221;122462&#8243; media_width_percent=&#8221;80&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;189046&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;449963&#8243; mobile_height=&#8221;80px&#8221;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;284688&#8243;]\u03a4\u03bf \u0396\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf[\/vc_custom_heading][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;201257&#8243;]<span class=\"EOP SCXP75633900 BCX0\">H <strong>Bonusan<\/strong> \u2013 \u03c6\u03b7\u03bc\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2 <strong>\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03ae\u03c2 \u03b2\u03b9\u03c4\u03b1\u03bc\u03b9\u03bd\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2<\/strong> \u03bc\u03b5 \u03ad\u03b4\u03c1\u03b1 \u03c4\u03b7\u03bd <strong>\u039f\u03bb\u03bb\u03b1\u03bd\u03b4\u03af\u03b1<\/strong> \u2013 \u03ae\u03c4\u03b1\u03bd \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c5\u03b3\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u039f\u03bb\u03bb\u03b1\u03bd\u03b4\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ad\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2. \u0397 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7\u03bd BAAS DIGITAL \u03bc\u03b5 \u03ba\u03cd\u03c1\u03b9\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd <strong>\u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf \u03b5\u03c5\u03c1\u03cd \u03ba\u03bf\u03b9\u03bd\u03cc<\/strong>. \u0392\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03ae\u03c4\u03b1\u03bd \u03b7 \u03b5\u03cd\u03c1\u03b5\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd <strong>B2C \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/strong>, \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 brand \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03b7 <strong>\u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong> \u03bc\u03b5 \u03c4\u03bf \u03bc<strong>\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc CPA<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03bf <strong>\u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc ROAS<\/strong>.\u200b<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;140897&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;122493&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;113376&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;386075&#8243; css=&#8221;.vc_custom_1744395490285{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; el_class=&#8221;my-full&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;258101&#8243; css=&#8221;.vc_custom_1744395329589{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image media=&#8221;122493&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;167013&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;152598&#8243; mobile_height=&#8221;80px&#8221;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;106267&#8243;]\u0397 \u039b\u03cd\u03c3\u03b7[\/vc_custom_heading][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;767068&#8243;]\u039c\u03b5 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc, \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 <strong>\u03b5\u03c0\u03b9\u03b4\u03ad\u03be\u03b9\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03ad\u03c6\u03b5\u03c1\u03b5 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c4\u03b7\u03c2 Google<\/strong>, \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b1\u03bc\u03b5 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd<strong> Bonusan<\/strong> \u03c4\u03b7\u03bd \u03b5\u03ba\u03c0\u03bb\u03b7\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 <strong>21x RO\u0391S<\/strong>, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae <strong>21\u20ac<\/strong> \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 <strong>1\u20ac \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2<\/strong> \u03bc\u03b5 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 <strong>14,21%<\/strong>. \u039c\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ad\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7<strong> \u0399\u03c3\u03c0\u03b1\u03bd\u03af\u03b1<\/strong> \u03bc\u03b5 <strong>13 ROAS<\/strong>, \u03b7 <strong>\u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03af\u03b1<\/strong> \u03bc\u03b5 <strong>18 ROAS<\/strong>, \u03ba\u03b1\u03b9 \u03c4\u03bf <strong>\u0392\u03ad\u03bb\u03b3\u03b9\u03bf<\/strong> \u03bc\u03b5<strong> 8 ROAS<\/strong>. \u200b<\/p>\n<p>\u200b\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03bc\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 <strong>Facebook Ads \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/strong> \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b1\u03c2, \u03b1\u03c5\u03be\u03ae\u03c3\u03b1\u03bc\u03b5 \u03c4\u03bf<strong> reach<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03bf <strong>impact<\/strong> \u03c4\u03bf\u03c5 brand. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b1\u03c5\u03be\u03ae\u03c3\u03b1\u03bc\u03b5 \u03c4\u03b7\u03bd <strong>\u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03bf <strong>engagement<\/strong> \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c4\u03bf\u03c5 brand \u03c3\u03c4\u03bf <strong>Merchant Center<\/strong>. \u03a4\u03ad\u03bb\u03bf\u03c2, \u03bc\u03b5 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03b1\u03bc\u03b5 \u03b1\u03c0\u03cc \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 <strong>Conversion Tracking Events<\/strong> \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2, 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