Flamigel® is a non-prescription pharmaceutical gel for the treatment of various minor injuries, from cuts and abrasions, to burns and insect bites. It is the most well-known brand of the pharmaceutical company FLEN HEALTH, which once again trusts its digital communication to the Greek agency, continuing a long-standing, successful collaboration. ​

Specifically, with the aim of creating awareness for the product’s multiple uses, and also strengthening the audience’s connection with the brand, BAAS DIGITAL undertakes the creation of a comprehensive digital campaign that includes: ​

• A creative concept that follows a different, vibrant approach to freshen up the communication of Flamigel®. ​
• The digital strategy and implementation of a performance campaign with targeted advertisements on digital platforms and outdoor placements in strategic points through Programmatic DOOH (Digital Out of Home). ​

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“Live non-stop”: A new campaign for a more active life ​

With the central message “Live non-stop”, the new campaign is aimed at those who want to enjoy their activities without being stopped by minor injuries, presenting Flamigel® as the ideal ally, offering fast and effective relief. ​

Using the widely recognised symbol of pins on a map, in a modern and dynamic way, the campaign shows that, no matter how many stops one makes, they are always able to continue their journey and get where they want to go. With Flamigel®, every minor wound is just a small stop that always leads back to what is most important: life without limitations.

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1. The company started its journey in 2011 and has come a long way since then. How did the venture start and what are the most important milestones to date?​
   We recognized early on that digital media offered “a voice for the consumer” for the first time and we were among the first in Greece to engage in social media intelligence. The knowledge we acquired and the trust we built with large companies soon led us to digital marketing. Focusing equally on quality content and the most advanced advertising techniques, we attracted large multinational companies — initially from the food and beverage sector — and ran campaigns in Greece and abroad. Our team grew quickly and expanded into more demanding sectors such as healthcare, always orienting ourselves towards innovation. To date, we have run campaigns in 45 countries across five continents. A milestone in our journey was becoming a 360° digital agency, which involved a complete rebrand to reflect who we are today.​

2. What would you say is the company’s competitive advantage? What sets it apart from the competition?​
   Our “hybrid” nature and philosophy set us apart. We believe that strong creative work only brings results if it’s supported by an equally strong media strategy. That’s why we provide both creative services and digital media buying and planning to offer our clients speed, flexibility and effectiveness. Our expertise in performance marketing for B2C and B2B communication has been recognized by clients who have found that we help them achieve better results with even the hardest to reach audiences. This is supported by our innovative methodology for conducting Brand Lift Studies, which allow us to measure the actual results of client investments and find out how campaigns are impacting brand awareness and purchase intent.

3. The company has developed into a 360° digital agency. What led you to this direction and what services exactly do you offer?
   A key feature of our agency is the constant drive to evolve. Our transformation into a 360° digital agency is based on our conviction that digital marketing shouldn’t be treated in isolation, but as part of a comprehensive communication strategy.
   Today, we offer comprehensive creative services for all digital platforms and traditional media (TV, radio, outdoor advertising), with the design of marketing and media strategies playing a central role. Our first 360° campaign for the Hellenic Association of Women with Breast Cancer was rewarded at the Indie Awards and continues for a second year. We also offer programmatic buying in digital media, connected TV and Out-Of-Home advertising in Europe and America. We have started to run influencer marketing campaigns and now also offer Generative Business Intelligence services to help our clients develop strategy using AI. We have also focused on branding and carried out brand identity design and rebranding projects.

4. Are there any collaborations and campaigns that stand out to you?
   As we value results, we would like to emphasize a few:​
   Our first international campaign for Friso Milk in Mexico achieved a 27% increase in sales and created the largest online community for baby food worldwide, which marked the beginning of our long-term collaboration with dairy giant FrieslandCampina.​
   During the pandemic, we increased awareness and sales in three countries for the brand Flamigel with the “For Every Ouch” campaign, which led to us being selected as a Meta Business Partner in Greece.​
   A highlight of our long-standing collaboration with Abbott was leading the FreeStyle Libre app to the top of the App Store and Google Play charts within a few days. ​
   Also worth mentioning is our excellent collaboration with Interamerican’s Anytime Insurance, for whom we carry out performance campaigns, and with AkzoNobel, which has entrusted us with its corporate and brand communication in over 30 countries. Additionally, we maintain strong partnerships with the pharmaceutical companies PHARMASERVE-LILLY and GEROLYMATOS International, as well as with New York College.

5. What are the challenges of working with international brands and creating work that runs in multiple countries?
   With campaigns running across Europe, Latin America, Africa and Asia, we realized that to be true professionals we had to understand the mentality and culture of these target groups and respect their cultural and religious idiosyncrasies. To ensure the quality of our creative work, we worked with selected translators and copywriters in each country to develop concepts and slogans that would resonate appropriately in the different societies. This work is more demanding than creating a domestic campaign, but because we love challenges, we have achieved our goal.​

6. What trends do you see in digital marketing, both in Greece and internationally?
   Artificial intelligence is certainly at the forefront, as platforms such as Meta and Google are already using it to optimise ads. AI is now permeating the entire production process, from design to strategy development, and we believe this will greatly help brands grow. As for the job losses that many fear, we just see AI as another tool we need to master. Those who do it faster will get ahead of the competition faster.

7. What does the immediate future hold for the company? Are there any planned steps?
   Remaining true to our motto, “The future is hybrid“, we will continue to evolve and “transform” by expanding into new areas or adapting to the needs of the changing market. However, our goal of leading our customers safely into the future will always remain the same!

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Building on the digital campaign titled “You’re the head of it”, we decided to expand on the concept and take it a step further by focusing on the uniqueness of each individual with Alopecia Areata. With the tagline “Embrace your uniqueness”, we aim to remind people that real beauty comes from within and that embracing our diversity only makes us stronger!

In the campaign’s visuals, we created four distinct individuals with the help of AI and “revealed” their personalities and attitudes through colorful and playful street art graffiti.

Overall, these creatives celebrate the unique qualities and personalities of people living with Alopecia Areata.

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The aim of the research was to evaluate the effectiveness of the Flaminal brand’s digital communication. As part of the wider campaign, BAAS DIGITAL creates videos and static content for an audience of healthcare professionals. At the same time, we are also responsible for the media set up and the optimisation of ads for each country aiming to increase brand awareness and attract new customers in all five countries.​
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Methodology and Results of the Brand Lift studies​
The Brand Lift studies were conducted on the META platform and captured key brand metrics such as Ad Recall and Brand Awareness. They were targeted at both users who had seen the brand’s ads (focus group) and users who had not seen the adverts (control group). The questions were based on a globally recognised methodology and provided a more reliable and qualitative way to measure the effectiveness of each campaign compared to traditional media metrics such as impressions, clicks and video views, which only quantitatively reflect the performance of a campaign. ​

The study in the five countries lasted one month and showed a significant increase in Ad Recall and Brand Awareness, confirming the quality of the creatives, the correct targeting of healthcare professionals, and the right use of advertising techniques.​
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Percentage increase in “Ad- recall”​
– Netherlands: +193.3%​
– Belgium (Flemish): +81.72%​
– Belgium (French) and Luxembourg: +233.75%​
– United Kingdom: +87.96%​
– Ireland: +128.94%​
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Percentage increase in Standard Brand Awareness​
– Netherlands: +10.93%​
– Belgium (Flemish): +36.21%​
– Belgium (French) and Luxembourg: +30.86%​
– United Kingdom: +110.93%​
– Ireland: +24.64%​
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Brand Lift studies are a service that BAAS DIGITAL always offers its clients (when their media budget allows it), ensuring that their advertising investment delivers the best possible results. By measuring the actual impact of a campaign on the target audience, we achieve a fully transparent relationship with our clients and offer them the opportunity for timely optimisation whenever necessary.

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PEDIΟ Publishing is a renowned force in the field of scientific, academic, children, and commercial books by both Greek and foreign authors. Additionally, Ellinika Grammata, which operates as a separate imprint under PEDIΟ Publishing, has remained one of the most significant brands in the Greek publishing business since 1957. It boasts countless iconic titles across the entire spectrum of Greek publishing, including award-winning university editions, schoolbooks and aids, Greek and foreign literature, nonfiction, and children’s books.​

The campaign aims to enhance Βrand Αwareness and drive Conversions and will be communicated on the META and Google platforms.

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With the message “In Alopecia Areata, you are the head of it”, the campaign encourages individuals affected by the condition to take control of their situation and find the solution that best suits them for managing the disease.​

Focusing on the impact of Alopecia Areata on the lives and psychology of those affected, the campaign once again features personal testimonials from Dorothea Iatrou, who has lived with Alopecia Areata since she was eight years old. She has managed to positively handle her condition and take charge of her life.​

The campaign is being communicated on the Meta platforms and Programmatic DV360, where it achieved excellent results last year in creating awareness and engaging the audience.

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The Clutch Global Awards honor the best in the B2B services sector worldwide, and our inclusion as an Advertising & Marketing leader is a testament to our dedication to excellence. At BAAS DIGITAL, we continuously transform to meet new market demands, embodying our motto, “The Future is Hybrid“. Through our strategic advice, we help leading brands amplify their success and reach new heights.​

Explore our recent work and read our client testimonials on our Clutch profile.

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The campaign reached millions of women through television, radio, outdoor advertising and social media, emphasizing the power of women and the value of breast cancer prevention.​

This award recognizes the dedication and creativity of our team who worked passionately on this important awareness campaign. After 13 years of international presence in the digital space, we are delighted to be recognized for the first 360° campaign we created for the Greek audience.​

We would like to thank “Alma Zois” for the trust they have placed in us and the Indie Awards for recognizing the creativity of independent agencies. We hope that the campaign maintains its momentum sensitising all women to the importance of prevention and regular breast examinations.

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In implementing a performance strategy for BoekenBalie, BAAS DIGITAL focused on multiple Conversions/ Sales campaigns that simultaneously drove Reach/Brand Awareness with both potential customers and remarketing audiences, leveraging the advanced capabilities of Advantage+ Sales Campaigns and Product Catalogue Campaigns. All of this combined with the special sales activation “Second Hand Book Week”, which took place in March 2024, resulted in an impressive 25x ROAS for the activation creatives.​

In addition, BAAS DIGITAL managed to reduce the CPA (Cost per Acquisition) from €8 to €1 from February to date, while the ROAS (Return on Ad Spend) went the exact opposite way up.​

This success confirms BAAS DIGITAL’s ongoing commitment to high performance and innovation in advertising and e-commerce.

The post BAAS DIGITAL: Success story in performance campaigns for the Dutch eshop Boekenbalie​ appeared first on BAAS DIGITAL.

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The AI Edge in Digital Marketing​

AI‘s analytical prowess is a game-changer, enabling the extraction of insights from vast data sets. This capability accelerates decision-making, rooted in solid business intelligence. BAAS DIGITAL’s integration of AI into its core operations—from strategy formulation to creative execution and beyond—exemplifies the full utilization of AI to streamline and innovate marketing processes.​

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Leveraging Technology for Business Growth​

Insightful Data Analysis: AI tools at BAAS DIGITAL unlock patterns within extensive datasets, facilitating swift, informed business decisions and heralding the era of generative business intelligence.​

Efficiency and Customer Satisfaction: By automating repetitive tasks with intelligent chatbots, BAAS DIGITAL offers round-the-clock customer support, enhancing both operational efficiency and user experience.​

Competitive Advantage: Adopting the latest AI technologies allows businesses to differentiate themselves and outpace competitors, a key strategy employed by BAAS DIGITAL to help brands shine in a crowded marketplace.​

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AI’s Transformative Role in Digital Marketing​

AI not only revolutionizes how companies interact with their customers but also significantly improves overall engagement and satisfaction. BAAS DIGITAL’s strategic application of AI transforms marketing efforts into more effective, customer-centric campaigns.​

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