BAAS DIGITAL recently conducted a series of Brand Lift studies in five different European countries on behalf of the multinational company Flen Health, with whom we have a long-standing and successful partnership.​

The aim of the research was to evaluate the effectiveness of the Flaminal brand’s digital communication. As part of the wider campaign, BAAS DIGITAL creates videos and static content for an audience of healthcare professionals. At the same time, we are also responsible for the media set up and the optimisation of ads for each country aiming to increase brand awareness and attract new customers in all five countries.​
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Methodology and Results of the Brand Lift studies​
The Brand Lift studies were conducted on the META platform and captured key brand metrics such as Ad Recall and Brand Awareness. They were targeted at both users who had seen the brand’s ads (focus group) and users who had not seen the adverts (control group). The questions were based on a globally recognised methodology and provided a more reliable and qualitative way to measure the effectiveness of each campaign compared to traditional media metrics such as impressions, clicks and video views, which only quantitatively reflect the performance of a campaign. ​

The study in the five countries lasted one month and showed a significant increase in Ad Recall and Brand Awareness, confirming the quality of the creatives, the correct targeting of healthcare professionals, and the right use of advertising techniques.​
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Percentage increase in “Ad- recall”​
– Netherlands: +193.3%​
– Belgium (Flemish): +81.72%​
– Belgium (French) and Luxembourg: +233.75%​
– United Kingdom: +87.96%​
– Ireland: +128.94%​
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Percentage increase in Standard Brand Awareness​
– Netherlands: +10.93%​
– Belgium (Flemish): +36.21%​
– Belgium (French) and Luxembourg: +30.86%​
– United Kingdom: +110.93%​
– Ireland: +24.64%​
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Brand Lift studies are a service that BAAS DIGITAL always offers its clients (when their media budget allows it), ensuring that their advertising investment delivers the best possible results. By measuring the actual impact of a campaign on the target audience, we achieve a fully transparent relationship with our clients and offer them the opportunity for timely optimisation whenever necessary.