With hyper-creative talents, media expertise, and in-house production facilities, BAAS DIGITAL is the one-stop agency for 360° digital advertising services. Our hybrid nature provides our clients with greater flexibility, speed of response to every request, and most importantly: solid and compact campaigns that ensure effectiveness in all forms of digital communication. Strategy, media performance excellence, and creativity in a hybrid blend for brands whose only goal is the top!
Creative, Production and Media Buying,
all-in-one
With hyper-creative talents, media expertise, and in-house production facilities, BAAS DIGITAL is the one-stop agency for 360° digital advertising services. Our hybrid nature provides our clients with greater flexibility, speed of response to every request, and most importantly: solid and compact campaigns that ensure effectiveness in all forms of digital communication. Strategy, media performance excellence, and creativity in a hybrid blend for brands whose only goal is the top!
Our digital campaigns are based on strategies to fit your brand’s profile like a glove so that its “voice” can be heard even in the most “hard to reach” audiences! Now that the era of “content creation” is outdated, we tune in with the future of digital communication: integrated, strategically inspired advertising campaigns that make the most of your budget, resulting in successful and, above all, measurable results!
Howling campaigns with measurable results in any environment
Our digital campaigns are designed to fit your brand’s profile like a glove, so its “voice” can be heard even among the most “hard to reach” audiences! Through integrated advertising campaigns, we make the most of your budget and deliver measurable results.
“Driven” by our hybrid nature, we constantly offer new services that guarantee the best results for our clients’ advertising investment.
Research and innovation: a hybrid “blend” for clients seeking a competitive edge.
Brand Effect
Our solution for Brand Lift Studies “listens” to your audience, evaluating your brand’s image and the effectiveness of your campaign.
Programmatic DOOH
We reach your audience in public spaces of your choice, through cost-effective outdoor digital advertising in the USA and Europe.
Creative Automation
We increase the volume and speed of content production and customization, providing a more personalized and dynamic advertising experience to your audience.
AI-powered Business Intelligence and Chatbots
We enable you to quickly process large volumes of data to make business decisions and increase your company’s efficiency.
Groundbreaking solutions that give value to your investment
“Driven” by our hybrid nature, we constantly offer new services that guarantee the best results for our clients’ advertising investment.
Research and innovation: a hybrid “blend” for clients seeking a competitive edge.
Brand Effect
Our solution for Brand Lift Studies “listens” to your audience, evaluating your brand’s image and the effectiveness of your campaign.
Programmatic DOOH
We reach your audience in public spaces of your choice, through cost-effective outdoor digital advertising in the USA and Europe.
Creative Automation
We increase the volume and speed of content production and customization, providing a more personalized and dynamic advertising experience to your audience.
AI-powered Business Intelligence and Chatbots
We enable you to quickly process large volumes of data to make business decisions and increase your company’s efficiency.
5 continents, 43 countries, one home; Athens. A Greek digital agency with an… international career, vast experience and literally global success. Proud of our Greek identity but true cosmopolitans at heart, we navigate with confidence and ambition through the global and local advertising markets, without ever feeling… out of our depths. Greek internationals! The definition of hybrid. Besides, the word hybrid which is used globally, is of Greek origin.
Based in Athens but with clients worldwide
5 continents, 43 countries, one home; Athens. A Greek digital agency with an… international career, vast experience and literally global success. Proud of our Greek identity but true cosmopolitans at heart, we navigate with confidence and ambition through the global and local advertising markets, without ever feeling… out of our depths. Greek internationals! The definition of hybrid. Besides, the word hybrid which is used globally, is of Greek origin.
VIEW THE ALMA ZOIS CASE STUDY
Case Study
The Objective
In 2025, the NGO W4O Hellas – Women in Oncology appointed BAAS DIGITAL to develop a fully integrated 360° awareness campaign addressing the risks of vaping.
The challenge was to build a powerful campaign that would resonate first with very young audiences and then with the broader public, while always keeping youth at the center. Our goal was to shift the perception of vaping as a “harmless” alternative to traditional smoking and promote a healthier, addiction-free lifestyle.
Our Approach
Our strategy stemmed from a key insight: among young people, vaping functions primarily as a tool for social belonging. Therefore, our objective wasn’t simply to talk about risks, it was to reframe the relationship between vaping and social status. To dismantle the belief that vaping is cool or trendy and highlight the opposite: that what’s truly cool is saying “no,” especially when something harms you.
In the first phase of the campaign, we addressed teenagers in their own language. With humor and sarcasm as our main allies, we created a “counter-ad” for the fictional brand PUFF’NPOOF®, showcasing its new, terrible flavours and ending with the line: “Vaping is kinda sad. You are not!” We used a mixed-media visual style, blending bold graphic elements with real photography to craft a fresh, pop aesthetic.
In the second phase, we translated the same strategic foundation into a more mature creative language targeting a wider audience. This time, we handed the spotlight to real, positive role models. At the heart of the campaign were the four “golden girls” of Greece’s Women’s National Water Polo Team: Sofia Tornarou, Fotini Triha, Vasiliki Pleouritou, and Eirini Ninou. With the message “Vaping isn’t cool. You are!”, the video features the athletes speaking simply and authentically about why they rejected vaping: not because they were told to, but because it doesn’t suit someone who wants to rise to the top.
For the completion of this campaign, we leveraged our full creative and production capabilities. BAAS DIGITAL handled the entire video production: from scriptwriting, to organizing and executing the shoot at the Resteio Swimming Pool in Palaio Faliro, all the way through to post-production.
The campaign also extended into the Athens metro, where we designed and deployed printed posters.
In both phases, BAAS DIGITAL also designed and implemented a performance marketing strategy across Meta, YouTube, and TikTok, achieving outstanding results, not only in video views but also in video completion rates.
The campaign was also broadcast across television channels.
The Applications
VIEW THE FRISO CASE STUDY
Case Study
The Objective
Building brand awareness and increasing demand and sales for Friso milk brand in Mexico for over a decade has been a milestone in our long-term collaboration with FrieslandCampina. At first, we were commissioned to launch a B2C digital campaign to promote Friso, without any support from other media channels.
The Solution
Our creative campaign with engaging content and activations urged Mexican mothers to follow the brand on the “journey of growing up together”. We designed and implemented a performance campaign that combined Facebook advertising and Google Programmatic Buying. The results were unprecedented for a Greek agency:
Within 3 years, the campaign created the world’s leading child nutrition page and became a Success Story on Facebook for Business.
And that’s not all! Between 2021 and 2022, our e-commerce campaigns drove a 36% increase in traffic to retailer websites.
The Applications
VIEW THE BONUSAN CASE STUDY
Case Study
The Objective
Bonusan, a renowned manufacturer of vitamins and nutritional supplements based in the Netherlands, was known to health professionals in several European countries. The company approached BAAS DIGITAL with the main objective of selling products directly to consumers. The main goals were to find new B2C customers, to increase the brand’s appeal to consumer audiences and to boost sales with the lowest possible CPA and the highest possible ROAS.
The Solution
With careful planning, study of data, and skillful application of the possibilities offered by the Google advertising platform, we managed to secure for Bonusan the outstanding performance of 21x ROAS, i.e. €21 for every €1 of advertising spend with a conversion rate of 14.21%. The success extented to other European countries, such as Spain with 13 ROAS, Germany with 18 ROAS, and Belgium with 8 ROAS.
In addition, we increased the reach and impact of the brand through targeted Facebook Ads campaigns strategically adapted to our client’s needs. We also increased visibility and engagement by optimizing brand presence in Google Merchant Center. Finally, with valuable data collected from reliable Conversion Tracking Events and with innovative practices, we consistently improved our campaign.
Because at BAAS DIGITAL we know that good numbers are not a matter of luck, but the result of experience and knowledge of the modern digital “arena”.
The Applications
VIEW THE FLAMIGEL CASE STUDY
Flamigel®
Case Study
The Objective
Flamigel®, the globally recognized product from Flen Health for treating minor injuries, entrusted BAAS DIGITAL with its digital communication to enhance brand awareness and sales among consumers in Belgium, Luxembourg, and the United Kingdom. Equally important to us was the challenge of measuring results with real brand metrics to determine the impact of each campaign on its respective target audiences.
The Solution
We have met these challenges with the help of innovative technology and pioneering advertising services. Let us look at two examples.
Firstly, we increased brand awareness in 2019 with targeted performance campaigns. We measured the actual impact of the campaign by directly surveying consumers with Brand Effect, our own reliable solution for conducting brand lift studies. The results were remarkable, as we achieved:
In 2023, we achieved equally impressive results in increasing brand awareness in Belgium through innovative and cost-efficient Programmatic DOOH advertising. The following metrics show the success of our outdoor ad campaign during a 3-month period (June – August 2023) that far exceeded our estimates.
The Applications
THE OBJECTIVE:
In order to raise awareness and increase student registrations, New York College trusted us to come up with a creative campaign in order to launch its digital communication for the academic year 2021-22. The challenge was to create a compelling campaign that would urge students to choose New York College for their studies
THE SOLUTION:
With a dynamic concept focused on the college’s expertise and novelty, BAAS DIGITAL created, initially, a freshen vintage aesthetic visual communication. The campaign depicted prominent historical figures of science under the tagline “Turning education into science” stating that just like Isaac Newton or the Wright Brothers were pioneers in their field, NYC is also a pathfinder in its own sector, education. With the support of an equally dynamic performance strategy that continued post-launch, we managed to boost the brand’s awareness bringing 4.3K new leads to New York College up until December 2022. It’s worth noting that during the first month, our launch campaign achieved 1.5M Reach, 7.9M Impressions, 561.5K Video Views, 588.1K Post Engagements and 9.6K Landing Page Views. Communication strategy with measurable results in a cost effective way! Well, that’s our definition of success!