THE OBJECTIVE:

In 2023, the Hellenic Association of Women with Breast Cancer "Alma Zois" chose BAAS DIGITAL to create a 360° information and awareness campaign that would encourage more Greek women to include breast cancer screening in their lives. We needed to create a powerful campaign that would speak the language of modern women, reach different generations of Greek women and convince them that breast cancer impacts them all.​

THE SOLUTION:

We developed the "Checked Up" concept based on the insight that all women make small or big checks in their lives every day because they want to choose the best for themselves and their loved ones. The slogan had a dual meaning: a) for the woman who has had a preventative breast screening and b) for the woman who feels "informed, studied and knowledgeable".​

With a clear and direct message that is easy to understand and relate to for women of different ages and backgrounds, we conveyed that breast screening is simply "one more check" that every woman should include in her schedule and that it can save her life. With a familiar visual element, a check mark embedded in the slogan's lettering, and the addition of a search bar in front of the breasts, we further emphasised the importance of check-ups in a woman's daily life.​

The campaign was launched in October 2023, Breast Cancer Awareness Month, on TV, radio, social media and through outdoor advertising on public transport, as well as during the two-day Greece Race for the Cure® event at Zappeion. The concept and all its creative executions were a courtesy of BAAS DIGITAL for "Alma Zois" Association, as a gesture of support for women’s fight against breast cancer.​

THE OBJECTIVE:

Building brand awareness and increasing demand and sales for Friso milk brand in Mexico for over a decade has been a milestone in our long-term collaboration with FrieslandCampina. At first, we were commissioned to launch a B2C digital campaign to promote Friso, without any support from other media channels.

THE SOLUTION:

Α creative campaign with engaging content and activations urging Mexican mothers to follow the brand on the "journey of growing up together". A performance campaign that combined Facebook advertising and Google Programmatic Buying. The results were unprecedented for a Greek agency:

Within 3 years, the campaign created the world's leading child nutrition page and became a Success Story on Facebook for Business.

* 27% increase in sales

* 16M engaged users

* 5M stories created by users

* >1 billion users reached

* >100K likes per post

But that's not all! Since 2021, we have been increasing the brand's sales through e-commerce, achieving a 36% increase in users' visits to retailers' websites by the end of 2022.

THE OBJECTIVE:

Bonusan, a renowned manufacturer of vitamins and nutritional supplements based in the Netherlands, was known to health professionals in several European countries. The company approached BAAS DIGITAL with the main objective of selling products directly to consumers. The main goals were to find new B2C customers, to increase the brand's appeal to consumer audiences and to boost sales with the lowest possible CPA and the highest possible ROAS.​

THE SOLUTION:

With careful planning, study of data, and skillful application of the possibilities offered by the Google advertising platform, we managed to secure for Bonusan the outstanding performance of 21x ROAS, i.e. €21 for every €1 of advertising spend with a conversion rate of 14.21%. The success extented to other European countries, such as Spain with 13 ROAS, Germany with 18 ROAS, and Belgium with 8 ROAS.​

​In addition, we increased the reach and impact of the brand through targeted Facebook Ads campaigns strategically adapted to our client's needs. We also increased visibility and engagement by optimizing brand presence in Google Merchant Center. Finally, with valuable data collected from reliable Conversion Tracking Events and with innovative practices, we consistently improved our campaign. ​

​Because at BAAS DIGITAL we know that good numbers are not a matter of luck, but the result of experience and knowledge of the modern digital "arena". ​

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THE OBJECTIVE:

Flamigel®, the globally recognized product from Flen Health for treating minor injuries, entrusted BAAS DIGITAL with its digital communication to enhance brand awareness and sales among consumers in Belgium, Luxembourg, and the United Kingdom. Equally important to us was the challenge of measuring results with real brand metrics to determine the impact of each campaign on its respective target audiences.

THE SOLUTION:

We have met these challenges with the help of innovative technology and pioneering advertising services. Let us look at two examples.​

Firstly, we increased brand awareness in 2019 with targeted performance campaigns. We measured the actual impact of the campaign by directly surveying consumers with Brand Effect, our own reliable solution for conducting brand lift studies. The results were remarkable, as we achieved​

14.8% increase in brand awareness in the UK and Ad Recall +8.1 points within 4 months​
75.7% increase in brand awareness in Belgium and Luxembourg and Ad Recall of +15.9 percentage points.​

In 2023, we achieved equally impressive results in increasing brand awareness in Belgium through innovative and cost-efficient Programmatic DOOH advertising. The following metrics show the success of our outdoor ad campaign during a 3-month period (June – August 2023) that far exceeded our estimates.​

Planned campaign impressions: 138,264​
Actual impressions delivered: 240,622​
Uplift in impressions: 74%​