The #CheckedUp campaign created by BAAS DIGITAL for “Alma Zois” returns for the second year with a refreshed look, while maintaining its original message about the importance of breast cancer screening.​

The Panhellenic Association of Women with Breast Cancer “Alma Zois” envisions a world without deaths from this disease, while also striving to improve the quality of life for every woman facing it.​

The new campaign is running again this October, Breast Cancer Awareness Month, in print form on public transport and in digital form on online media. Additionally, the TV and radio spots created last year will continue to be broadcast this year.​

The campaign aims to motivate women to incorporate preventive screening for breast cancer into their lives. Through its visual approach (key visual), the campaign “speaks” to the modern woman, particularly targeting women aged 35 and older – women with diverse lives and concerns – emphasizing the importance of early diagnosis, which leads to better prognosis and more treatment options.​

The awareness campaign is funded by the net proceeds from Greece Race for the Cure®.