BAAS DIGITAL is proud to announce the launch of Fascentia, the result of a creative collaboration that brings an innovative brand to the wellness market. Created by Christina Kostara (Head Dietitian at IASO Hospital) and Christos Athanasiadis (Executive Chef of the bio-awarded Nice n Easy Group of restaurants), Fascentia introduces a personalized, science-backed approach to fasting that blends modern nutritional research with the pleasures of gourmet Greek cuisine.​

Fascentia is a specialized, two-day Fasting Mimicking Diet (FMD) program, designed specifically for busy people seeking weight management and a deep physical and mental uplift. The program is fully tailored to each person’s energy needs, physical activity level, and any medical specificities, following a personal consultation with Christina Kostara. The signature menu is curated by Theologos Amiras (Group Executive Chef, Nice n Easy).

​BAAS DIGITAL led the end-to-end launch of Fascentia, delivering a full suite of services including:​

• Naming of the new brand​
• Creation of Corporate Identity (Branding & Logo Design), aligned with Fascentia’s philosophy​
• Development of a creative concept and tagline: “Ascend through culinary fasting.”​
• Design of an integrated digital strategy to introduce the brand to market​
• Content creation and video production, highlighting the transformative experience Fascentia offers​
• Implementation of a performance funnel for lead generation, launching initially on Instagram and Facebook, with a focus on the Attica region​

BAAS DIGITAL’s strategic approach centered on shaping a dynamic identity and targeted digital narrative that clearly conveys Fascentia’s core promise: a journey of ascension and transformation through culinary fasting.​