BAAS DIGITAL is proud to announce the launch of a new campaign introducing the innovative Zealux Electric Limited heat pump brand to the Greek market. The campaign is implemented on behalf of Delta Techniki SA Group, a long-standing client of BAAS DIGITAL.​

​Delta Techniki SA Group, the first company to introduce heat pumps in Greece back in 1980, is known for its reliability and deep expertise in renewable energy and HVAC systems. Always expanding its product range with cutting-edge solutions, this year the Group is bringing Zealux Electric Limited heat pumps to Greece—one of the leading international brands in green energy. Zealux Electric Limited, a French company, specializes exclusively in the research, design, and production of next-generation heat pumps, driven by a commitment to advanced technology and sustainable development.​

The launch campaign, created and implemented by BAAS DIGITAL, is built around the concept “Zeal for the Technology of Tomorrow.” The concept plays on the Greek root word Ζήλος (Zeal), reflecting the passion, commitment, and drive behind Zealux Electric Limited’s mission to create top-tier products. The repetition of this familiar Greek word throughout the campaign aims to build both emotional and cultural resonance with the audience, while also serving as a strong mnemonic device to boost brand awareness.​

The media strategy focuses on targeted Performance Advertising across Google and META platforms.​

The campaign speaks to a wide audience: from individuals looking for efficient, modern heating and cooling solutions for their homes (B2C), to professionals in the construction and technical sectors (B2B).