With a new creative concept and a renewed image, the digital campaign “LIVE NON-STOP” for Flamigel® launches at the brand’s homeland, Belgium and Luxembourg, with BAAS DIGITAL‘s signature. ​

Flamigel® is a non-prescription pharmaceutical gel for the treatment of various minor injuries, from cuts and abrasions, to burns and insect bites. It is the most well-known brand of the pharmaceutical company FLEN HEALTH, which once again trusts its digital communication to the Greek agency, continuing a long-standing, successful collaboration. ​

Specifically, with the aim of creating awareness for the product’s multiple uses, and also strengthening the audience’s connection with the brand, BAAS DIGITAL undertakes the creation of a comprehensive digital campaign that includes: ​

• A creative concept that follows a different, vibrant approach to freshen up the communication of Flamigel®. ​
• The digital strategy and implementation of a performance campaign with targeted advertisements on digital platforms and outdoor placements in strategic points through Programmatic DOOH (Digital Out of Home). ​

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“Live non-stop”: A new campaign for a more active life ​

With the central message “Live non-stop”, the new campaign is aimed at those who want to enjoy their activities without being stopped by minor injuries, presenting Flamigel® as the ideal ally, offering fast and effective relief. ​

Using the widely recognised symbol of pins on a map, in a modern and dynamic way, the campaign shows that, no matter how many stops one makes, they are always able to continue their journey and get where they want to go. With Flamigel®, every minor wound is just a small stop that always leads back to what is most important: life without limitations.