In order to raise awareness and increase student registrations, New York College trusted us to come up with a creative campaign in order to launch its digital communication for the academic year 2021-22. The challenge was to create a compelling campaign that would urge students to choose New York College for their studies

With a dynamic concept focused on the college’s expertise and novelty, BAAS DIGITAL created, initially, a freshen vintage aesthetic visual communication. The campaign depicted prominent historical figures of science under the tagline “Turning education into science” stating that just like Isaac Newton or the Wright Brothers were pioneers in their field, NYC is also a pathfinder in its own sector, education. With the support of an equally dynamic performance strategy that continued post-launch, we managed to boost the brand’s awareness bringing 4.3K new leads to New York College up until December 2022. It’s worth noting that during the first month, our launch campaign achieved 1.5M Reach, 7.9M Impressions, 561.5K Video Views, 588.1K Post Engagements and 9.6K Landing Page Views. Communication strategy with measurable results in a cost effective way! Well, that’s our definition of success!