The Objective
Building brand awareness and increasing demand and sales for Friso milk brand in Mexico for over a decade has been a milestone in our long-term collaboration with FrieslandCampina. At first, we were commissioned to launch a B2C digital campaign to promote Friso, without any support from other media channels.


The Solution
Our creative campaign with engaging content and activations urged Mexican mothers to follow the brand on the “journey of growing up together”. We designed and implemented a performance campaign that combined Facebook advertising and Google Programmatic Buying. The results were unprecedented for a Greek agency:
Within 3 years, the campaign created the world’s leading child nutrition page and became a Success Story on Facebook for Business.

And that’s not all! Between 2021 and 2022, our e-commerce campaigns drove a 36% increase in traffic to retailer websites.


