Street art meets AI for a good cause! This is how we chose to honor September, the month dedicated to raising awareness for Alopecia Areata — the autoimmune disease that causes hair loss — for our client PHARMASERVE-LILLY.

Building on the digital campaign titled “You’re the head of it”, we decided to expand on the concept and take it a step further by focusing on the uniqueness of each individual with Alopecia Areata. With the tagline “Embrace your uniqueness”, we aim to remind people that real beauty comes from within and that embracing our diversity only makes us stronger!

In the campaign’s visuals, we created four distinct individuals with the help of AI and “revealed” their personalities and attitudes through colorful and playful street art graffiti.

Overall, these creatives celebrate the unique qualities and personalities of people living with Alopecia Areata.