The awareness campaign for Alopecia Areata created last year by BAAS DIGITAL for PHARMASERVE-LILLY continues for a second year. ​

With the message “In Alopecia Areata, you are the head of it”, the campaign encourages individuals affected by the condition to take control of their situation and find the solution that best suits them for managing the disease.​

Focusing on the impact of Alopecia Areata on the lives and psychology of those affected, the campaign once again features personal testimonials from Dorothea Iatrou, who has lived with Alopecia Areata since she was eight years old. She has managed to positively handle her condition and take charge of her life.​

The campaign is being communicated on the Meta platforms and Programmatic DV360, where it achieved excellent results last year in creating awareness and engaging the audience.

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