BAAS DIGITAL is strategically expanding the launch campaign for Zealux Electric Limited’s next-generation heat pumps on behalf of Delta Techniki Group SA, aiming to strengthen brand awareness among the general consumer public.​

​The new phase of the communication strategy includes an impressive promotional initiative that “dresses” the interiors of Athens Metro trains with highly aesthetic visuals, which then “come to life” as videos across digital platforms.​

Four Protagonists, One Message: “Invisible” Power​

At the core of the creative concept are four unexpected “heroes”: a chameleon, a monkey, a cat, and two green parrots.​

These powerful images act as the ultimate visual “hook,” catching the attention of viewers. Each visual cleverly symbolizes the unique features of Zealux heat pumps- specifically the PAD Design model, which boasts a customizable front panel:​

• Their ability to become “invisible” and blend seamlessly into any space, just like a chameleon.​
• Their completely silent operation, ensuring ultimate comfort and tranquility.​
• Their deeply ecological character and the “green” philosophy of the Zealux brand.​

Zealux: Zeal for the Technology of Tomorrow​

The new campaign across the Metro and digital media works synergistically to reinforce the central concept, “Zealux means Zeal for the technology of tomorrow,” which BAAS DIGITAL introduced to the market a few months ago. The goal is to firmly establish the Zealux name in the minds of Greek consumers, positioning it as a brand synonymous with top-tier quality, aesthetics, and innovation, brought exclusively to Greece by Delta Techniki Group SA.​

Holistic Communication Strategy​

The physical presence in the Metro is accompanied by a comprehensive digital campaign across META, LinkedIn, DV360, and YouTube. Through these channels, the Zealux message reaches both the public and professionals in the construction and HVAC (heating, ventilation, and air conditioning) sectors, inviting them to discover the technology of tomorrow.