This Christmas, we are giving our employees a truly meaningful gift that will benefit them throughout their careers. As part of a new initiative, the company is offering its team the opportunity to participate in the prestigious LIONS Creative MBA program. This online course, taught by renowned professionals from the advertising industry, spans four months and will be offered at regular intervals, starting in January 2025.​

Following years of collaboration with leading companies across the Benelux region, BAAS DIGITAL’s Managing Director, Panagiotis Kazanis, was invited to join the International Advertising Association – Benelux Chapter. Embracing this opportunity, he gladly accepted their offer for privileged participation in the LIONS Creative MBA. In each course, our employees will have the chance to delve into the art of creativity, guided by esteemed professionals from Cannes LIONS—the organizers of the International Festival of Creativity, which celebrates the world’s best advertising campaigns.​

The program aims to teach participants how to evaluate ideas through the lens of the world’s top creative minds and craft concepts that stand out, make an impact, and drive results. The LIONS Creative MBA equips professionals in Creative and Marketing roles with the tools, techniques, and knowledge needed to inspire themselves and their teams to elevate creativity and produce the most effective and influential campaigns.​

The first course, running from January to May 2025, will feature participation from Account Managers Varvara Kotidou and Eva Lyberi, Performance Advertiser Giorgos Xanthakis, and Graphics & Motion Designer Yiannis Roussis.​