BAAS DIGITAL announces its new collaboration with ANWB, the largest Dutch tourism and transport organization. Specifically, it undertakes the digital communication of ANWB Camping and PiNCAMP, which are two of the largest camping tourism platforms in Europe.​

The two platforms offer travelers access to over 14,400 campsites in 44 countries, with 196,700 user reviews, and enable them to search for and book the ideal campsite for their vacation, while having a variety of options and information. It is worth noting that PiNCAMP is a joint venture of ANWB with two other large European groups – the German ADAC and the Swiss TCS. ​

​BAAS DIGITAL undertook the digital strategy of PiNCAMP and ANWB Camping, in Germany and the Netherlands respectively, with the aim of strengthening the brand awareness and preference, as well as increasing bookings. ​

​The integrated digital strategy includes: ​

​Campaign launch: With the creative concept “Go all the way“, the campaign encourages travelers to live the ultimate camping experience by taking advantage of the full package and the unique advantages provided by the PiNCAMP and ANWB platforms. ​

​Performance Advertising: Targeted campaigns on the Google and Meta platforms, aiming to increase conversions. BAAS DIGITAL leverages Google Performance Max and Search campaigns, as well as META Advantage+ sales, to reach the target audience in the most effective way.​

​First impressive results:​

​BAAS DIGITAL achieved ROAS 15x within the first two months of the campaign, with excellent performance in Google Performance Max and Search campaigns as well as in META Advantage+ sales. BAAS DIGITAL continues to achieve measurable results for its clients, proving the effectiveness of its strategy.​

​For more information, visit the website https://baasdigital.com/el/