PiNCAMP / ANWB
Client
PiNCAMP / ANWB
Time Period
November 2024 - Today
Country
Germany, Netherlands
Services
Digital Launch, B2C Awareness & Conversion Campaigns
Over 14,400 campsites, 44 countries, 196,700 user reviews. PiNCAMP and ANWB Camping, two of the largest online camping booking platforms in Europe, trusted their digital communication to BAAS DIGITAL. The campaigns we created for PiNCAMP in Germany and ANWB Camping in the Netherlands aim to increase awareness and bookings. With the creative concept “Go all the way“, the campaigns encourage travelers to live the ultimate camping experience, thanks to the full package of the services provided by the platform. With targeted campaigns on Google and Meta platforms, we reached the target audience in the most effective way, significantly increasing bookings within a month and a half after launch.
Results (November – December 2024):
ROAS 15x
with excellent performance in Google Performance Max, Google Search and META Advantage+ sales campaigns.