Flen Health, the company behind the brand Flamigel® (the leading formula for the healing of minor wounds), joined hands with BAAS DIGITAL for the design of a digital marketing strategy that would boost sales of two of their main products; Flamigel® and Handgel. After launching our original creative concept, “For every OUCH”, in three countries (Belgium, Luxembourg, and the UK), as part of our B2C strategy, we “drove” successful performance campaigns, leading consumers to the desired “destination”: online and physical stores! Flamigel Belgium campaign entered TikTok’s Top Ads, while we also raised B2B brand awareness through ads targeted to healthcare professionals. Four months after the launch of the campaign, we conducted Brand lift studies to measure the real brand metrics based on consumers’ feedback, and came up with the following results. Learn more about the Flamigel® case study here.