Bonusan, a renowned manufacturer of vitamins and nutritional supplements based in the Netherlands, was known to health professionals in several European countries. The company approachedBAAS DIGITAL with the main objective of selling products directly to consumers. The main goals were to find new B2C customers, to increase the brand’s appeal to consumer audiences and to boost sales with thelowest possible CPA and the highest possible ROAS.
THE SOLUTION:
With careful planning, study of data, and skillful application of the possibilities offered by the Google advertising platform, we managed to secure for Bonusan the outstanding performance of 21x ROAS, i.e. €21 for every €1 of advertising spend with a conversion rate of 14.21%. The success extented to other European countries, such as Spain with 13 ROAS, Germany with 18 ROAS, and Belgium with 8 ROAS.
In addition, we increased the reach and impact of the brand through targeted Facebook Ads campaigns strategically adapted to our client’s needs. We also increased visibility and engagement by optimizing brand presence in Google MerchantCenter. Finally, with valuable data collected from reliable Conversion Tracking Events and with innovative practices, we consistently improved our campaign.
Because at BAAS DIGITAL we know that good numbers are not a matter of luck, but the result of experience and knowledge of the modern digital “arena”.
