Following a successful four-year partnership on the Flamigel, Flaminal, and other product series, Flen Health has renewed its trust in BAAS DIGITAL to handle the promotion of another one of its pharmaceutical brands, Extracalm. This product is known for its effectiveness in relieving skin itchiness.​

The campaign for Extracalm is built around the concept “Soothe the itch, embrace the calm”, which perfectly conveys the product’s primary benefit to users. In terms of visuals, the campaign leverages the brand’s identity through its color palette and creates a seamless graphic environment. This includes animated elements that illustrate the product’s application, the skin conditions it alleviates, and its consumer benefits.​

This latest collaboration seeks to enhance brand recognition within Belgium and to broaden its audience through targeted advertising campaigns on META and LinkedIn, aimed at generating leads. The strategy employs a dual approach, engaging health professionals with B2B campaigns and reaching consumers directly with B2C initiatives.​

The extension of BAAS DIGITAL‘s role in communicating for the Extracalm brand marks a significant milestone in its ongoing partnership with Flen Health, which now encompasses five brands across seven countries, achieving remarkable results through various digital platforms.