The successful collaboration of BAAS DIGITAL with Greenpeace Greece in the field of performance marketing is extended with a new action that includes the creation of learning stories for children in the form of e-books.​

The new series of stories, titled “Daphne and Thales on a Green Mission”, aims to highlight the importance of protecting local fruits and vegetables that are endangered by monoculture practices, as well as the value of eating right with pure, seasonal and high-quality local products. The first mission of Daphne and Thalis is to help a tomato called ‘Toula Domatoula’, threatened by the winter cold, to find its way to summer.​

​The first story is already available at https://eshop.greenpeacegreece.org/ebook/. With every purchase of an e-book from the organization’s e-shop, you support Greenpeace’s work for healthy, sustainable food that is affordable and accessible to all.​

The concept, copy, illustrations and design for the social media promotion were created pro bono by BAAS DIGITAL. The campaign is already being communicated through Greenpeace’s social media channels.​