Fully leveraging their video production capabilities, the experienced professionals at BAAS DIGITAL were right at the heart of the action. Our primary goal wasn’t just to record events, but to cinematically capture the pulse of the exhibition, while highlighting the leading position of the International brand and AkzoNobel, their expertise, and the sustainable solutions they offer to modern shipping.​

From stunning shots at the company’s impressive booth and capturing dynamic networking with top industry professionals, to in-depth interviews with key executives, our team designed and delivered a comprehensive, high-end audiovisual package. Our approach ensured that the final result serves as an exceptionally powerful B2B communication tool, ready to be leveraged across the client’s international campaigns on LinkedIn, Meta, and YouTube.​

Once again, BAAS DIGITAL demonstrates the practical value of its “hybrid” model. By offering vertically integrated solutions, from the initial strategic concept and high-spec in-house production to performance marketing, we continue to build long-lasting relationships of trust with leading global brands.​

We are proud to have “set sail” alongside AkzoNobel at Posidonia 2026, translating their success and vision into powerful digital imagery!

The post BAAS DIGITAL Undertook Video Production for AkzoNobel at Posidonia 2026​ appeared first on BAAS DIGITAL.

​The new phase of the communication strategy includes an impressive promotional initiative that “dresses” the interiors of Athens Metro trains with highly aesthetic visuals, which then “come to life” as videos across digital platforms.​

Four Protagonists, One Message: “Invisible” Power​

At the core of the creative concept are four unexpected “heroes”: a chameleon, a monkey, a cat, and two green parrots.​

These powerful images act as the ultimate visual “hook,” catching the attention of viewers. Each visual cleverly symbolizes the unique features of Zealux heat pumps- specifically the PAD Design model, which boasts a customizable front panel:​

• Their ability to become “invisible” and blend seamlessly into any space, just like a chameleon.​
• Their completely silent operation, ensuring ultimate comfort and tranquility.​
• Their deeply ecological character and the “green” philosophy of the Zealux brand.​

Zealux: Zeal for the Technology of Tomorrow​

The new campaign across the Metro and digital media works synergistically to reinforce the central concept, “Zealux means Zeal for the technology of tomorrow,” which BAAS DIGITAL introduced to the market a few months ago. The goal is to firmly establish the Zealux name in the minds of Greek consumers, positioning it as a brand synonymous with top-tier quality, aesthetics, and innovation, brought exclusively to Greece by Delta Techniki Group SA.​

Holistic Communication Strategy​

The physical presence in the Metro is accompanied by a comprehensive digital campaign across META, LinkedIn, DV360, and YouTube. Through these channels, the Zealux message reaches both the public and professionals in the construction and HVAC (heating, ventilation, and air conditioning) sectors, inviting them to discover the technology of tomorrow.

The post BAAS DIGITAL presents the “invisible” Zealux heat pump on the metro and digital media for Delta Techniki Group SA appeared first on BAAS DIGITAL.

Case Study

Our Approach

Our strategy stemmed from a key insight: among young people, vaping functions primarily as a tool for social belonging. Therefore, our objective wasn’t simply to talk about risks, it was to reframe the relationship between vaping and social status. To dismantle the belief that vaping is cool or trendy and highlight the opposite: that what’s truly cool is saying “no,” especially when something harms you.​

In the first phase of the campaign, we addressed teenagers in their own language. With humor and sarcasm as our main allies, we created a “counter-ad” for the fictional brand PUFF’NPOOF®, showcasing its new, terrible flavours and ending with the line: “Vaping is kinda sad. You are not!” We used a mixed-media visual style, blending bold graphic elements with real photography to craft a fresh, pop aesthetic.​

In the second phase, we translated the same strategic foundation into a more mature creative language targeting a wider audience. This time, we handed the spotlight to real, positive role models. At the heart of the campaign were the four “golden girls” of Greece’s Women’s National Water Polo Team: Sofia Tornarou, Fotini Triha, Vasiliki Pleouritou, and Eirini Ninou. With the message “Vaping isn’t cool. You are!”, the video features the athletes speaking simply and authentically about why they rejected vaping: not because they were told to, but because it doesn’t suit someone who wants to rise to the top.​

For the completion of this campaign, we leveraged our full creative and production capabilities. BAAS DIGITAL handled the entire video production: from scriptwriting, to organizing and executing the shoot at the Resteio Swimming Pool in Palaio Faliro, all the way through to post-production.​

The campaign also extended into the Athens metro, where we designed and deployed printed posters.​

In both phases, BAAS DIGITAL also designed and implemented a performance marketing strategy across Meta, YouTube, and TikTok, achieving outstanding results, not only in video views but also in video completion rates. ​

The campaign was also broadcast across television channels.​​

The post W40 Case Study appeared first on BAAS DIGITAL.

​Within the framework of this partnership, the educational programme will be delivered by two experienced BAAS DIGITAL executives: Panagiotis Kazanis (Founder – Global Client & Media Strategy Director) and Nikolas Mougkopetros (Head of Performance). They will bring into the classroom the valuable experience they have gained from managing demanding international projects, effectively bridging the gap between academic training and the real needs of the market.​

​Aiming for Practical Application and Innovation​

The Professional Diploma/Certificate in Digital Marketing & AI is a comprehensive professional training program designed to offer modern and practical knowledge. It targets those wishing to acquire substantial, immediately applicable skills for brand development, efficient campaign management, and digital strategy development.​

​The key pillars of the training include:​

• Performance Advertising: Techniques for measurable results and ROI optimization.​
• Digital Marketing Strategy: A holistic approach to business growth.​
• Artificial Intelligence (AI): The practical application of AI in modern marketing tools.​

A Confirmation of Trust and Expertise​

Choosing BAAS DIGITAL as the academic partner for such a specialized field reaffirms the agency’s recognised expertise. With international experience and proven results that have earned the trust of its clientele, the company continues to invest in knowledge transfer and in shaping a market of industry-ready professionals.​

​For brands seeking partners with deep knowledge of the digital landscape and the ability to immediately implement innovative solutions, BAAS DIGITAL remains at the cutting edge of industry developments.

The post BAAS DIGITAL Named Academic Partner at New York College appeared first on BAAS DIGITAL.

Following the first phase, which targeted teenagers with humor and a pop aesthetic– dismantling vaping as a disgusting and sad habit–the campaign now shifts to the broader public, still with a strong emphasis on young audiences. The narrative evolves from deconstructing negative role models to elevating bright and inspiring ones, with a clear message: “Vaping isn’t cool. You are!“​

Leading by example​

The new campaign video, produced in-house by BAAS DIGITAL, features our world champions, Sofia Tornarou, Foteini Tricha, Vasiliki Plevritou, and Eirini Ninou. Four women who, through discipline and personal strength, prove that being “cool” isn’t about following the crowd; it’s about caring for yourself and making your own choices. With honesty and simplicity, they explain that they rejected vaping not because they were “supposed to”, but because it doesn’t fit the mindset of someone who aims high and works to win.​

A Comprehensive 360° Communication Strategy​

For the second phase of the campaign, BAAS DIGITAL leveraged its full creative capabilities, undertaking the entire video production, from scriptwriting and creative direction to shoot planning and execution at the Resteio Swimming Pool, post-production, and digital media rollout across Meta, YouTube and TikTok. Simultaneously, the campaign is already live on Athens Metro train posters, extending its public presence.​

Beyond its creative signature, the BAAS DIGITAL team offered its kind support to W4O Hellas for the realization of this significant campaign, which aims to raise awareness and prevent modern forms of addiction.​

The new video premiered during a press conference on November 19, 2025, at the Athens Capital Hotel – MGallery Collection, attended by our Champions.

The post The Golden Champions of the Hellenic National Water Polo Team star in the New Anti-Vaping Campaign for W4O Hellas by BAAS DIGITAL appeared first on BAAS DIGITAL.

The strength of BAAS DIGITAL lies in its integrated approach, which covers every stage: from communication strategy and creative concept to filming, post-production, and performance marketing. This process, with the motto “from planning a new strategy… to planning the next video production” ensures that every production is not only aesthetically flawless but also strategically designed to achieve its goals, offering complete control and top quality in the final result.​

BAAS DIGITAL‘s experienced production team collaborates closely with each client, putting their vision at the forefront. The result is high-quality, flexible, and affordable productions, fully tailored to the needs of each brand, whether it’s a television commercial or a dynamic reel. The team has already earned the trust of clients such as Pharmaserve-Lilly, the NGO Women 4 Oncology, and the new health and wellness brand Fascentia, successfully implementing demanding projects.​

With these new capabilities, BAAS DIGITAL is ready to offer a cinematic experience that elevates the image of any brand, proving how powerful storytelling and state-of-the-art production can breathe new life into communication.​

BAAS DIGITAL. The future is hybrid.

The post In-house video production? At BAAS DIGITAL, we’ve got it! appeared first on BAAS DIGITAL.

BAAS DIGITAL undertook the strategic planning, campaign creation, and its promotion through performance marketing on the digital channels where young people are most active: Meta, YouTube, and TikTok. At the same time, the campaign is also being communicated to television audiences through the MAD TV channel, which is particularly popular among youth.

The creative approach uses the communication codes, irony, humor, and language of the target audience to achieve resonance with the message. At the heart of the concept is the fictional product “PUFF’NPOOF”, which is presented through its new, awful flavors. A humorously paradoxical tone and a mixed media visual style are used to create a vibrant visual identity. In this way, the campaign speaks to the younger audience not by lecturing, but by activating their instinct to question everything—through the central message: “Vaping is kinda sad. You’re not.”​

​This initiative is built around two strategic pillars:​

1. Highlighting negative role models: Teenage role models who choose vaping are placed at the forefront and humorously deconstructed to emphasize that vaping is ultimately “kinda sad.”​
2. Strengthening personal choice: The campaign encourages young people to resist peer pressure that portrays vaping asdesirable. Its goal is to promote authenticity in a smart and relatable way.​

Targeted action is now crucial, given the rapid rise of vaping among teenagers. The collaboration between BAAS DIGITAL andW4O Hellas represents a vital step in raising awareness among young people about the risks of vaping. The campaign is part ofW4O Hellas’s nationwide initiative to prevent smoking and vaping, with a special focus on adolescents and young adults.

The post W4O Hellas and BAAS DIGITAL reshape the narrative around vaping among young people appeared first on BAAS DIGITAL.

​The power of personal testimony​

​We chose to focus on real stories. Collaborating with micro-influencers Dorothea Iatrou and Panagiota Zaravella, we created a series of videos that don’t just talk about Alopecia Areata but vividly show what it’s like to live with it. Their testimonies share practical ways of managing daily challenges, emphasizing both psychological struggles and emotional victories. Our goal was to illuminate the difficulties faced by patients and remind them they are never alone on this journey.​

​A new perspective, the same powerful message​

​Maintaining the successful concept “You are the head of it”, this year we adopted a fresh, visually renewed approach. This shift helped our message reach the public even more dynamically across Meta platforms (Facebook & Instagram), YouTube, and the DV360 programmatic network, ensuring maximum dissemination. For us, this wasn’t just a production; it was a meaningful opportunity to give voice to stories that deserve to be heard.

The post In-house video productions by BAAS DIGITAL for PHARMASERVE-LILLY appeared first on BAAS DIGITAL.

Case Study

The post Alma Zois Case Study appeared first on BAAS DIGITAL.

Flamigel®

Case Study

The post Flen Health Case Study appeared first on BAAS DIGITAL.