Flamigel®, the globally recognized product from Flen Health for treating minor injuries, entrusted BAAS DIGITAL with its digital communication to enhance brand awareness and sales among consumers in Belgium, Luxembourg, and the United Kingdom. Equally important to us was the challenge of measuringresults with real brand metrics to determine the impact of each campaign on its respective target audiences.
THE SOLUTION:
We have met these challenges with the help of innovative technology and pioneering advertising services. Let us look at two examples.
Firstly, we increased brand awareness in 2019 with targeted performance campaigns. We measured the actual impact of the campaign by directly surveying consumers withBrand Effect, our own reliable solution for conducting brand lift studies. The results were remarkable, as we achieved
14.8% increase in brand awareness in the UK and Ad Recall +8.1 points within 4 months 75.7% increase in brand awareness in Belgium and Luxembourg and Ad Recall of +15.9 percentage points.
In 2023, we achieved equally impressive results in increasing brand awareness in Belgium through innovative and cost-efficient Programmatic DOOH advertising. The following metrics show the success of our outdoor ad campaign during a 3-month period (June – August 2023) that far exceeded our estimates.
Planned campaign impressions: 138,264 Actual impressions delivered: 240,622 Uplift in impressions: 74%
