Building brand awareness and increasing demand and sales for Friso milk brand in Mexico for over a decade has been a milestone in our long-term collaboration with FrieslandCampina. At first, we were commissioned to launch a B2C digital campaign to promote Friso, without any support from other media channels.​

Our creative campaign with engaging content and activations urged Mexican mothers to follow the brand on the “journey of growing up together”. We designed and implemented a performance campaign that combined Facebook advertising and Google Programmatic Buying. The results were unprecedented for a Greek agency:​

Within 3 years, the campaign created the world’s leading child nutrition page and became a Success Story on Facebook for Business.