Building brand awareness and increasing demand and sales for Friso milk brand in Mexico for over a decade has been a milestone in our long-term collaboration with FrieslandCampina. At first, we were commissioned to launch a B2C digital campaign to promote Friso, without any support from other media channels.
THE SOLUTION:
Α creative campaign with engaging content and activations urging Mexican mothers to follow the brand on the “journey of growing up together”. A performance campaign that combined Facebook advertising and Google Programmatic Buying. The results were unprecedented for a Greek agency:
Within 3 years, the campaign created the world’s leading child nutrition page and became a Success Story on Facebook for Business.
* 27% increase in sales
* 16M engaged users
* 5M stories created by users
* >1 billion users reached
* >100K likes per post
But that’s not all! Since 2021, we have been increasing the brand’s sales through e-commerce, achieving a 36% increase in users’ visits to retailers’ websites by the end of 2022.
