International campaign for FrieslandCampina’s Debic Cream Plus Mascarpone

With more than 10 years of collaboration with dozens of brands around the world, world-renowned dairy company FrieslandCampina knows very well that with every demanding challenge, we… add some extra to the ordinary! That is also why we were entrusted with the European launch of the professional brand Debic Cream Plus Mascarpone: for exceptional results.

With our extensive experience in B2B digital communication, we took on the promotion of the new product in 5 European countries: Belgium, France, Italy, the Netherlands, and Poland.

Specifically, we developed the media strategy and content creation on Meta to achieve brand awareness, engagement, and lead generation. The campaign targeted regular chefs and bakers and paved the way for new successful collaborations of the Debic brand with industry professionals.