Flen Health, the pharmaceutical company behind the popular minor-wound treatment Flamigel®, has entrusted BAAS DIGITAL with overseeing its digital communications strategy. The partnership began in 2020 with the launch of the “For every OUCH” campaign across three countries, successfully boosting brand awareness and sales.​ In 2025, a new campaign was introduced and is currently running in Belgium and Luxembourg, aiming to highlight the nine different uses of Flamigel® while strengthening the brand’s connection with consumers. With the central message “LIVE NON-STOP”, the campaign targets people who want to continue enjoying their activities uninterrupted by minor injuries—presenting Flamigel® as the ideal ally that delivers quick and effective relief.​Featuring a vibrant visual concept that incorporates the recognizable “pin” symbol, the campaign illustrates that—even with a few stops along the way—everyone can ultimately reach their destination with Flamigel®. In addition, BAAS DIGITAL has developed a media strategy and is running performance campaigns with targeted ads on digital platforms and strategic outdoor placements via Programmatic DOOH (Digital Out of Home).​