MOACONCEPT, the first Italian sneaker brand, is committed to social responsibility and environmental respect. Through their My Own Action program, they urge consumers to recycle their sneakers to lessen the environmental footprint and support the change for a healthier environment and a better planet. BAAS DIGITAL launched their FW23/24 collection campaign with the message “Make a Difference – Join the Change“. The campaign aims to engage socially and environmentally conscious consumers by highlighting the brand’s commitment on recycling. It focuses on raising awareness about the new collection’s features and driving conversions on Meta and Google platforms.​