At BAAS DIGITAL, we make sure that our campaigns always match the clients’ needs. That’s how we came up with the concept “It’s a match”. An Account Based Marketing campaign on LinkedIn targeting a strictly specific audience and serving as a direct invitation for Mars to collaborate with FrieslandCampina Professional. The campaign emphasizes the shared core values premium quality, sustainability, and innovation —to bring out the unique strengths of both companies showcasing the mutual benefits of a future collaboration, and enhancing their image.