“Checked Up”: a 360° campaign for the prevention of breast cancer by BAAS DIGITAL for the Hellenic Association of Women with Breast Cancer “Alma Zois”
BAAS DIGITAL has taken on the awareness and information campaign for the Hellenic Association of Women with Breast Cancer, Alma Zois, a non-profit organization founded in 1988 by women who have experienced breast cancer themselves. Alma Zois is dedicated to supporting women fighting the disease and informing all women about the importance of early detection and regular screening.
For the campaign, BAAS DIGITAL developed the concept “Checked Up“, which is based on the insight that most women already perform various checks in their daily lives. The campaign aims to reframe breast screening as “just another check” that every woman should include in her schedule.
Visually, the campaign features a familiar check mark integrated into the slogan. The goal is to free the concept of screening from the burden of fear and encourage women to think of breast exams as a routine part of their healthcare.
The 360° campaign will be communicated on television, radio, social media, and outdoor media during October 2023, which is Breast Cancer Awareness Month.
The concept and all its creative executions are a courtesy of BAAS DIGITAL for Alma Zois, as a gesture of support for women’s fight against the disease.
