LYCHNIA S.A., a well-established company in the graphic arts industry for over 50 years, commissioned BAAS DIGITAL to create a digital campaign for its specialized unit, “Boxyfine“.​ ​

Boxyfine operates in the Luxury Packaging market, offering integrated design and manufacturing services, and using the Sharp Edges technique for Rigid Boxes, to give their packaging 90° corners and a perfect finish, and achieve an even more elevated and prestigious look and feel. The campaign, developed by BAAS DIGITAL, aims to create awareness of the possibilities offered by this new technique, as well as Boxyfine’s services.​ ​

The media strategy of the campaign, which launched in September, focuses on raising awareness among targeted B2B audiences.​