On the occasion of World Cancer Day on 4 February 2024, the non-profit organization Eyes of Light is organizing the 1st nationwide awareness photo marathon “Click for Life”, which for the first time will enable the general public to convey powerful messages of hope, strength and unity in the fight against cancer through photographs.​

With a digital campaign created by BAAS DIGITAL, all photography enthusiasts are invited to a large gathering with a common goal: to capture the power of life through their lenses in 12 hours and “make a difference” with the power of their images. For the campaign, BAAS DIGITAL took on the naming and branding of the event, the creation of two videos – one for photographers and one for the general public – and their promotion on the Meta platform. With the slogan “Because Life is Stronger”, the campaign calls on Greeks to participate not only in a photo contest, but in a celebration of life that marks the beginning of a permanent online exhibition of images of optimism in the fight against cancer. Entry forms will be available on the website www.clickforlife.gr, where photos can also be submitted on the day of the Photo Marathon.​

The Eyes of Light organization is dedicated to improving the quality of life and emotional well-being of people with cancer by using the internationally growing field of Art in Health. It is also the first organization in Greece to specialize in the use of therapeutic photography with cancer patients, and its workshops have received international recognition and awards. Proceeds from participation in the Photo Marathon will fund a range of activities that the Eyes of Light organization offers free of charge to our fellow cancer patients.​