BAAS DIGITAL announces its new partnership with MOACONCEPT, the pioneering Italian sneaker company. It is a Benefit Company, which means it has social responsibility and respect for people and the environment at the core of its philosophy. MOACONCEPT supports and implements the circular economy model by recycling its sneakers through the “My Own Action” program and donates a portion of its profits each year to charitable purposes such as creating or refurbishing sports facilities and other shared installations, as well as financially supporting reforestation efforts through the global NGO, WeForest.​

​The first campaign by BAAS DIGITAL, which is already live, focuses on the launch of MOACONCEPT’s new FW23/24 collection with the central message “Join the Change – Make a difference.” The campaign aims to encourage socially and environmentally conscious consumers to choose the brand that takes action for these issues. The campaign operates on two levels: creating awareness for the new collection and the recycling philosophy of the sneakers, as well as optimizing for maximum conversions. The campaign was launched on Meta and Google platforms, and future communication steps, including 360° activations, are already being planned. The campaign is currently running in Italy and is expected to expand to other countries, too.