AkzoNobel, a global leader in paints and protective coatings for both industry and consumers, has selected BAAS DIGITAL to spearhead the communication for International‘s latest campaign, “Connecting The Dots“, focusing on Wind Energy.​

Employing a Funnel strategy, the campaign boasts a multitude of objectives. Firstly, it aims to elevate the recognition of International, positioning it as a pioneer in materials tailored for safeguarding wind energy applications. Additionally, the campaign seeks to draw in targeted B2B audiences through captivating visuals and videos, enriched with AI techniques, directing them to the relevant website. The campaign’s effectiveness in boosting Brand Awareness is already evident from the very first month, with a notable 19.8 Points Uplift recorded in targeted audiences exposed to International ads, according to the Meta Brand Lift Study.​

Moreover, the campaign enables users to “connect the dots” and understand how International’s premium-grade materials offer solutions for every aspect of wind asset equipment. To achieve this, the campaign’s various creative components guide users to corresponding product pages, elucidating the advantages for diverse needs, from the basic to the most sophisticated.​

Spanning across Meta, LinkedIn, Programmatic, and Google Search platforms, the campaign targets professionals in the wind energy sector engaged in wind farms and turbine construction. Leveraging specialized audience expansions enhances targeting precision for optimal results.​

Notably, the collaboration between AkzoNobel and BAAS DIGITAL, spanning from 2019 until now, encompasses 6 brands across more than 30 countries, reflecting a longstanding and fruitful partnership.