Campina

Client

FrieslandCampina

Year

2017 - Today

Country

Romania, Denmark, Netherlands

Services

Digital Launch, B2C Awareness Campaigns

Achieving effective digital communication for a brand with a long history is certainly a challenge, and at BAAS DIGITAL, we love challenges! That’s why it has been a pleasure managing Campina‘s digital media strategy in the Dutch market since 2017. By running performance campaigns for one of the biggest dairy brands of FrieslandCampina, we have increased brand awareness, established the brand’s presence, achieved significant metrics, and boosted sales

In addition, we successfully launched the brand on the Romanian market. With digital communication full of fresh ideas, we gave a “taste” of Campina’s delicious products (cheese, butter, milk, whipped cream and cooking cream) to the Romanian audience and helped the brand establish itself in a highly competitive market. Our team also ran performance campaigns on Meta platforms to increase brand awareness in Denmark – with great results.

Meta Campaigns, Denmark (November 2020 – October 2021):

11.7M

Impressions

11.22

Frequency

1.1M

Unique Reach