The non-profit organization Eyes of Light entrusted BAAS DIGITAL with the communication of an initiative of great significance: the 1st Panhellenic Photo Marathon for Cancer Awareness. This unique competition brought together amateur and professional photographers for 12 hours on World Cancer Day to capture the power of hope in a single “click.” The objectives included naming and branding the event, engaging and motivating public participation, and raising awareness about the organization and its mission, highlighting the benefits of Art in Health. BAAS DIGITAL crafted the event’s title, “Click for Life”, and designed its logo. We also produced two promotional films—one targeting photographers and the other aimed at the general public—and advertised them on Meta platforms. Under the slogan “Because Life is Stronger”, the campaign invited people across Greece to join in a joyful celebration of life. Within just a month, the campaign delivered outstanding results, despite operating with a limited budget.