Fascentia is an innovative nutrition and health brand, created from the collaboration between Christina Kostara (Head Dietitian at IASO Clinic) and Executive Chef Christos Athanasiadis (Executive Chef, Owner of Nice n Easy Group’s Bio restaurants), featuring the signature menu of Theologos Amiras. The program combines cutting-edge nutritional research with gourmet Greek cuisine, offering full personalization for its participants.​

BAAS DIGITAL undertook the task of highlighting Fascentia’s unique advantages through a holistic brand development strategy, which included:​

• Naming & Branding (logo and corporate identity)​
• Creative concept with the tagline: “Ascend through culinary fasting”​
• Comprehensive digital strategy for the market launch​
• Production of campaign content & videos featuring the program’s creator​
• Implementation of a performance funnel for lead generation on Instagram & Facebook, targeting the Attica region​

The approach focused on creating a dynamic identity and a targeted digital narrative, emphasizing the brand’s core message: the transformative experience of ascension through culinary fasting.