In 2016, BAAS DIGITAL undertook the digital communication of the brand FreeStyle Libre by Abbott, a world leader in medical devices. Abbott’s innovative product allows people with diabetes to conveniently monitor their glucose by scanning a sensor, instead of pricking their fingers! Through a series of performance campaigns on multiple platforms, we helped our client gain the trust of people with diabetes and familiarise them with this new technology by highlighting its various benefits. We even managed to take Abbott’s mobile app to the top of the Medical Apps charts in Greece, both in Apple Store and Google Play, with thousands of downloads in less than a month after its launch.