Frisian Flag is a dairy brand of FrieslandCampina that is well-known in Indonesia since 1922. We started our collaboration in 2014 and, over the years, we have helped the company “wave its flag” in Indonesia and the Caribbean region. Through upbeat and family-friendly content that included film productions, engaging games, and user-generated content activations, we promoted the brand’s core values; high-quality products that keep the whole family strong, happy, and filled with energy. The milestone of this collaboration was a successful activation, which we designed and implemented on various online channels in association with Disney. The campaign challenged users to participate in a “mission” with their favorite Disney characters to visit the Frisian Flag Mission Camp in Singapore.