How cool; a super-sparkly universe has just been discovered! At BAAS DIGITAL, we’re still kids at heart, so we jumped at the chance to launch a bold, new brand of kids accessories, and help it receive a good amount of attention. As a result, the vibrant Mini Cools were “stocked” on Facebook’s “shelves”, encouraging parents to fill their baskets with these glamorous and colorful products! How did we make it happen? Our team designed an offbeat ad campaign that relied on researching and understanding the particular niche of the products. Because when it comes to fashion and role playing, “the kids… aren’t kidding”! They need to feel 100% confident that their accessories look real like mom’s! So we went the extra mile with the ads’ aesthetics, creating motion graphic videos featuring the products with all their sparkly cuteness, along with retro stickers & emojis that are part of the brand’s identity. Because fashion is serious business!