For the past 100 years, Zografos company has been providing low-calorie sugar substitutes and products for special nutritional needs, constantly promoting consumers’ health. The company’s approach is more relevant than ever at this moment, as it reflects the “trending” healthy nutrition movement. In order to hit the… sweet spot of the consumers and spread the word effectively about the brand’s high-quality goods, we developed a creative digital campaign that focused on the use of Zografos products and highlighted the passion and attention to quality through a dedicated concept.