“Nurturing” the digital communication of Friso milk in 7 countries – Mexico, KSA, Greece, Turkey, Russia, Guatemala, and Georgia – was a challenge we were happy to take! Running effective performance campaigns on Meta and Google and developing customized creative content for each country – taking into account the users’ important differences in terms of culture and religion – was a welcome “dare” for us. It was also a smash hit, as brand awareness and sales increased in all markets! A shining example is the Friso Mexico campaign, which created the Νο.1 child nutrition page worldwide bringing a 27% increase in sales and therefore became a success story in “Facebook for Business”! Learn more about the Friso case study here.