New York College has evolved over the past three decades into a multicultural academic community with a strong international orientation. Its graduates benefit from completing their studies at the only Greek college with genuine international standing.​

To highlight this competitive advantage within the constantly evolving landscape of undergraduate and postgraduate education, BAAS DIGITAL undertook the College’s communication, launching the 2021 enrollment period with a creative and playful motion graphics campaign. Featuring iconic figures from science and history, a series of video ads refreshed New York College’s visual communication and significantly increased interest among prospective students.​

This successful collaboration continued with the launch of the “NEXT LEVEL YOU” campaign for the 2023–24 academic year. Centered on the student’s transformative journey, the campaign focused on personal and professional growth, brought to life through contemporary parallel scenes and a second-person narrative that speaks directly to the student.​

Across both campaigns, BAAS DIGITAL played a central role in shaping and executing the digital strategy, delivering the work end-to-end, from concept creation to content development and performance advertising across Facebook, Instagram, and Google. This long-term collaboration reflects New York College’s trust in a holistic digital communication approach built for measurable results.