BAAS DIGITAL works closely with Anytime, a brand of insurance titan Interamerican and member of the Achmea Group, on the communication of its home and car insurance products, supporting the brand’s digital presence.​

Our approach is built around a funnel-based strategy and performance-led testing, with each campaign treated as a distinct case. Informed by research and analysis, we explore different, often out-of-the-box. audience approaches with a clear focus on performance, beyond top-level branding or influencer activations, allowing the communication to meaningfully differentiate while complementing Anytime’s broader communication ecosystem.​

Insurance communication is highly influenced by factors such as seasonality, current affairs, regulatory changes, social trends, and environmental risks. Through this continuous process of analysis, testing, and optimization, Anytime’s communication remains relevant, adaptable, and effective across all stages of the funnel, from awareness to conversion.​