As a new sports-betting соmраny in Νigeria, BETBIGA was launched with a variety of options and a well-designed platform. Its digital communication would have to resonate across different devices and ultimately tap into the mindset of bettors to increase registrations. For that reason, our team did extensive research on the local competition and wagering habits and delivered a highly aesthetic campaign that now features new posts every month. To get a clearer picture of our ads’ effectiveness, we conducted Brand Lift studies that displayed significant results for the campaign we implemented. With so much content competing each day for punters’ attention, BAAS DIGITAL succeeded in making this new platform find the net and get really… BIGA!