If your company’s culinary dairy products are made for professional chefs and bakers, shouldn’t your digital campaigns be created by professionals, as well? That particular train of thought is what led Debic, a renowned brand of FrieslandCampina Professional, to trust BAAS DIGITAL; and it paid off big time! With a carefully designed B2B media strategy, we “mixed” multiple funnels for accurate targeting with refreshing content. Our “recipe” was successful in raising Brand Awareness, Engagement, and Lead Generation in 10 European countries!